Sunday, February 19, 2012
Jason Wu for Target coming to Toronto for one-day only
News for fashionistas to the North: Target is offering its recent limited-edition collection by designer Jason Wu by hosting a one-day only pop-up store in Toronto. The pop-up store will be located at 363 King St. West and will be open to the public Feb. 23 from noon on, while quantities last. Target will donate an amount equal to 100 percent of the sales from the Jason Wu for Target event to United Way Toronto. This is Target's first contribution to a charity in Canada.
"Target's known for creating memorable moments and we've been looking for an opportunity to bring our new Canadian guests a taste of what they can expect when we open our first stores in 2013," said John Morioka, senior vice president of merchandising, Target Canada. "The buzz surrounding Jason's line for Target has been incredible, and, given his ties to Canada, we thought this collection would serve as a great introduction to Target's take on affordable design."
Target's pop-up store will feature an assortment of the Jason Wu for Target collection, along with a Target-branded tote bag created exclusively for the Canadian pop-up store. Prices for the collection range from $10 to $45, and to accommodate demand, Target will limit purchase quantities to three items per guest.
"Working with Target has allowed me to reach a much broader audience and I'm so excited that my Canadian fans will have a chance to experience this collection for the first time," said Jason Wu, who grew up in Vancouver.