Monday, October 16, 2017

Target joins Google's anti-Amazon alliance...

Google and the country’s biggest brick-and-mortar retailers have one big problem in common: Amazon. Now both sides are acting taking action to do something about it.

Last week, Target and Google announced that they are expanding what was a years-old delivery partnership from a small experiment in a handful of cities to the entire continental U.S. The expansion will allow Target to become a retail partner in Google’s voice-shopping initiative, which lets owners of the Google Home “smart” speaker order items through voice commands like owners of the Echo can do from Amazon.

This announcement comes several weeks after Walmart inked a similar deal with Google to offer hundreds of thousands of products through the service. Other big-box retailers like Home Depot are also jumping on board. You can read more details here on Recode.

Thursday, October 12, 2017

Lookbook: Hearth & Hand

As reported last month, Target is collaborating with Chip and Joanna Gaines—the duo behind Magnolia and the hit HGTV show “Fixer Upper”—on a new home and lifestyle brand called Hearth & Hand. And now, the complete lookbook is here, with 300+ pieces ranging in price from $.99 to $129.99. Check out all the pics here on A Bullseye View.

Wednesday, October 11, 2017

Fab Find: Pillowfort Lumberjack Set

How cute is this?? Pillowfort (at Target) brings us this adorable lumberjack pillow toy with coordinating throw blanket. This would make a great gift, and best of all, it's just $17.99.

Tuesday, October 10, 2017

New at Target: Foodstirs

Craving homemade treats fresh from the oven, but don’t love spending hours in the kitchen—or baking from a box? Turns out from scratch can be easy and kits can be chock-full of goodness. Say hello to Foodstirs by Sarah Michelle Gellar. This new line of family-and-planet-friendly baking mixes are quick, easy, organic, non-GMO and deliciously simple. The scrumptious collection is now at Target, with fun flavors like snickerdoodle blondies, chocolate chip pumpkin bread or pumpkin spice pancakes.

You can read more about Foodstirs here on A Bullseye View.  And this week, grab the Cartwheel deal to get 20% off all varieties of Foodstirs.

Monday, October 9, 2017

Fab Find: All The Feels Blanket

The other day at Target I came across this super-plush blanket by All The Feels. This cozy reversible blanket - ideal for layering on your bed or just keeping warm on the couch - has soft velvet on one side and faux fur on the other. Plus, All The Feels™ helps improve the lives of young people in need by giving the gift of warmth. For every item purchased, All The Feels™ will donate one blanket or the monetary equivalent to our non-profit partners located throughout the U.S., meaning your kindness will be felt by thousands of youth.

Available in 4 colors and 3 sizes (Twin, Full/Queen and King) All The Feels blankets are $29.99 - $49.99 at Target and on

Sunday, October 8, 2017

Target tops Two-Buck Chuck...

Back in August I alerted you that in order to combat Trader Joe's Two Buck Chuck in the wine department, Target was developing their own line of "cheap wine". Similar to the Charles Shaw brand at Trader Joe's, Target's new brand California Roots offers "wine blends carefully crafted with premium, California-grown grapes at just $5 a bottle."

Well it seems that Business Insider has done a side-by-side taste test, and according to them, Target wins - at least in the Cabernet department. According to BI, "Target's California Roots cabernet has a delightfully smooth and silky mouthfeel that languishes on the tongue. It's full-bodied and has a satisfying consistency — especially when compared to Charles Shaw's rather lanky and watery cab."

Thursday, October 5, 2017

What happened to Who What Wear?

Earlier this year I spoke about my fondness of Who What Wear at Target. Now, however, that fondness has waned. Outside of a couple of cute off-the-shoulder tops I bought over the Summer, I haven't purchased anything from WWW in quite a while. And looking at some of their latest Fall offerings (shown here) I'll pass. Shiny faux-leather bomber jackets with baby blue fake fur collars? Ick. Oversized sweatshirts with exaggerated poplin ruffled sleeves? No thanks.

There still are a couple of bright spots in the WWW line, like this flutter sleeve lace LBD which is highly rated on Likewise, this leopard-print coat looks cute and versatile. But for the most part, I'll be avoiding Who What Wear this season.

Tuesday, October 3, 2017

Everything old is new again...

As I wrote about two months ago, Target's new brand A New Day seems awfully like their old brand Merona, despite the claim that A.N.D. is supposed to be more "hip" and "edgy". Case in point: on the left is a pic of one of the last Merona items I bought back in July: a rust-red chunky cowl neck sweater. And on the right is the same exact sweater from A.N.D., for the same price ($29.99).

And I'm not just judging by the pics: I actually found this sweater in the store and saw for myself that it was exactly the same as the Merona one, only there was the A.N.D. tag sewn in it instead. Likewise, a quick search on shows other A.N.D. versions of old Merona favorites - like this colorblock hooded car coat and this plaid pullover sweater. My point is that if you've been mourning the loss of Merona (as I have) give A.N.D. a chance. That said, I haven't been entirely impressed by the quality of A.N.D., as it seems lower than compared with Merona. And Target isn't living up to the claim that this new brand will have better price points, as thus far prices are trending the same as Merona.

Saturday, September 30, 2017

Coming Soon to Target: Ayesha Curry’s Cookware Line

Get ready to fire up your stoves, because chef, cookbook author and TV personality Ayesha Curry’s new line of cookware, bakeware and kitchen tools is coming exclusively to Target for the month of October, before rolling out to other retailers. Target guests will have the chance to put their favorite recipes to the test using her cutting board, cast iron skillet, sauce pans, baking dishes and more.

And speaking of recipes, check out Ayesha’s recipe for Thai-style chicken burgers (with quick-pickled carrots) here on A Bullseye View, along with more details about Ayesha's cookware line.

Friday, September 29, 2017

The Look for Less: Talbot's vs. A New Day

Ornate sleeves continue to be a hot trend for Fall. And now that the weather is turning cooler, fancy sleeves are showing up on sweaters, like these two bow-sleeved black pullovers. You could opt for the one the left from Talbots, which will cost you almost $90. Or you could choose the more wallet-friendly version on the right - from A New Day at Target - at just $24.99.

Wednesday, September 27, 2017

The Look for Less: Heath Ceramics vs. Project 62

An eagle-eyed reader pointed out to me that some of the new stoneware dishes from Project 62 (at Target) are strikingly similar to offerings from the luxe line Heath Ceramics. Case in point: you could opt for Heath's "Coupe" cereal bowl (shown here on top) for a hefty $30 per bowl. Or you could save a lot of dough by opting for Project 62's "Tilley" cereal bowl (shown at bottom) which cost just $4.99 each.

Monday, September 25, 2017

Target's Fall Catalog...

Have you received one of Target's Fall Catalogs in the mail yet, with 80+ pages of new products and styles? If so - lucky you! - yours included in-store coupons on the back cover. [Side note: it always amuses me that I - as a loyal REDcard holder for over 15 years - never receives these in the mail anymore]. You can also grab a copy in stores, where I've seen them stacked in the home decor department near the new Project 62 display. You can also check out the online version here on

Thursday, September 21, 2017

Target Debuts Maps of Stores...

Consumerist reports that Target has announced that customers can soon traverse their local stores using maps of the locations within the retailer’s mobile app. The system will be available in nearly half its stores by the upcoming holiday season.

The feature, described as a “GPS for your shopping cart,” uses a system of in-store beacons and Bluetooth technology to show customers their current location on the map as they move through the aisles. Shoppers can use the map to find the next item on their shopping list. For example, Target customers can already create a list on the store’s app. While shopping they can click on that item and the new map will show them exactly where it is located in their local store.

Integrating a GPS-like map into its app isn’t entirely surprising for Target. For years, the retailer has experimented with mapping stores to make shopping easier for customers. For instance, in Nov. 2014, Target issued an update to its app that told shoppers what’s in stock and where to find those items inside the store. That feature was more broad, showing customers the aisle the item was located in, but not directions to that area.

Wednesday, September 20, 2017

New at Target: Da Bomb Bath Fizzers

Teenage sisters Isabel and Caroline Bercaw made their first handmade bath bombs in the basement of their Minneapolis home when they were just 10 and 11 years old. After being disappointed by bath bombs that quite literally fizzled out, the girls were eager to create a product that kept the fun going long after the bath ended. It was less than one year ago when these two driven "sisterpreneurs" debuted Da Bomb Bath Fizzers at Target stores across the U.S. And based on double-digit sales growth, these teenage sisters seem to be on to something. Guests are loving these fizzy bath bombs, and so starting this month, Da Bomb Bath Fizzers are getting their very own main aisle endcap at Target.

With catchy names like “Cake Bomb,” “Bling Bomb” and “Cozy Bomb,” the 3.5 oz Target-exclusive bombs include fragrant fizzers made with just a few ingredients. But the bath bombs aren’t all fun and games — they’re about giving back, too. Proceeds from the sale of their “Earth Bomb” go to organizations that help clean up the world’s oceans.

So what sets these bath bombs apart from others out there? To start, each one has a surprise inside, which could be toys, charms, messages and even jewelry. They're also handmade in the USA using just a few simple ingredients. Plus, these bath bombs produce what the sisters like to call a “clean fizz,” meaning they won’t leave a bunch of gunk and residue in your tub, nor will the pigments stain your skin or your tub.

You can read more about the Bercaw sisters here on A Bullseye View.  Da Bomb Bath Fizzers are available at all Target stores for just $4.99 a piece.

Tuesday, September 19, 2017

Cartwheel Deal: 40% off Halloween Today Only!

Prepping for Halloween? You may want to head to your local Target store today with your Cartwheel app, as today only they're offering 40% off all Halloween costumes and select holiday candy. Offer in stores only, and only with Cartwheel.

Target + TOMS Teaming Up On Holiday Gifts

Target + TOMS is about to light up the holiday season with Apple Watch bands and exclusive iPhone cases that give back. Starting Oct. 8, with every TOMS case for iPhone or band for Apple Watch you purchase, TOMS will help bring solar light to a person in need. (And the need is real—about 1.2 billion people worldwide lack access to safe, reliable electricity). So you can feel good about adding some new bling to your favorite Apple devices—all while literally brightening someone’s day. Plus, Target REDcard holders will be able to shop the collection online a week early.

And the designs? They have a story of their own. “The watchbands are inspired by the bracelets I have collected throughout my travels,” says TOMS founder Blake Mycoskie. “They are reminders of the places I have visited and the individuals I have met along the way. Like these bracelets, my hope is that the TOMS Band for Apple Watch will serve as a daily reminder to make a positive impact on another person’s life.”

You can check out more preview pics here on A Bullseye View. Target + TOMS will debut on Oct. 8th, but Target REDcard holders can shop the collection starting Oct. 1 on

Have you checked out Project 62 yet?

Anyone get one of these emails (shown) in the past few days? Today I got my third email hyping Target's new Project 62 brand. I've checked out the new brand in stores, and so far, I like what I see. That said, the selection you find will vary by store. One of my local stores had the entire Project 62 display up several days prior to launch, while on Sunday my closest store just had shipping pallets on the shelves with nothing unpacked yet.

That said, fans of longstanding Target brands Threshold and Nate Berkus may want to stock up now while you can, as the future doesn’t look bright for these two popular lines. As noted recently in my comments section, a design consultant with ties to Target reveals that Threshold will continue for now with home décor (but not much furniture) and Nate Berkus will be regulated to “softlines” (like bedding and bath). And one of my faithful readers chatted up a Target merchandiser last week, who admitted that both brands are basically being phased out over the next several months to make way for Project 62 and other new home furnishing lines.

Hopefully Project 62 will fill the void left by Threshold, albeit with a bit more modern slant. I’ll desperately miss Nate Berkus for Target, though; all my bedding is by Nate, and his sheets have held up better than any other brand I’ve ever owned. Not to mention that half my house is furnished with Nate Berkus baskets, throw pillows, table runners, vases, candle holders, etc.

Monday, September 18, 2017

Grieving Grandfather Hands a Toddler $20 in Target....

There's still good in this world. Heartwarming... just read this link. 

Friday, September 15, 2017

Consumer Alert: Room Essentials Dresser Recall

Consumerist reports that Target has announced the recall of its Room Essentials four-drawer dressers after receiving reports that two children were injured when a piece of the furniture tipped over.

According to a notice posted with the Consumer Product Safety Commission, the unstable dressers pose a serious tip-over and entrapment hazard if they are not anchored to the wall. In all, Target is aware of 12 reports of dressers tipping over or collapsing, including one incident in which a piece of furniture tipped over on two three-year-old children. Thankfully, no injuries have been reported so far.

The affected Room Essentials dressers contain four drawers and come in three colors: black, espresso, and maple. Measuring about 42 inches tall by 31.5 inches wide, the dressers were sold exclusively at Target and from Jan. 2013 to April 2016 for about $118.

Recalled dressers can be identified by the following model numbers printed on the furniture packaging:
• 249-05-0103 (black)
• 249-05-0106 (espresso)
• 49-05-0109 (maple)

Consumers who have the furniture in their homes are urged to stop using dressers that are not properly anchored to the wall and place it into an area that children cannot access. The dressers should be returned to Target for a full refund. Customers with questions can contact Target at 800-440-0680 or online at

Fab Find: Halloween Luminary

At Target the other day I found these fun Halloween luminary mason Jjrs. They light up with batteries (included) vs. candles, and come in brightly-colored pumpkin, skeleton and cat designs. Best of all, they're just $3 each in the Dollar Aisle.

Thursday, September 14, 2017

New at Target: Brit + Co. DIY Planners

Brit + Co. has a new collection of DIY planners at Target. As described on Target's website, they are "Designed for creative gals on the go, these stylish planners are customizable for any lifestyle. Start it any day of the year, plus mix & match inserts and accessories to truly make it your own. Perfect for school, work, play, or anything in between!"

The collection includes undated weekly planners, mini 3-ring binders, tab dividers, calendar inserts, bookmarks, labels and more - all in a variety of colors and patterns. Best of all, everything is $14.99 or less.

Wednesday, September 13, 2017

Coming Soon to Target: Hearth & Hand with Magnolia

Chip and Joanna Gaines—the duo behind  Magnolia and the hit HGTV show “Fixer Upper”—announced some big news yesterday. This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with Chip and Joanna. It’s Magnolia’s first time working with a retailer to design and create product, with over 300 items spanning tabletop, home décor and gifts.

The best part? This is not a limited time collab. This partnership will last multiple years, and will refresh season after season, bringing Target’s guests stylish home goods on an ongoing basis. The first collection debuts in early November, just in time for holiday gatherings. The collection reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches. And in true Target style, most of the items are under $30.

Hearth & Hand with Magnolia arrives at all Target stores and on Nov. 5, with prices ranging from $.99 to $129.99.

Tuesday, September 12, 2017

Method's Limited Edition Art Collection

A couple of months ago I told you about Method's new Limited Edition Art Collection, which supports Creative Growth, a non-profit arts center for adults with disabilities based in Oakland, California. At the time, I only saw one design on store shelves, by artist Barry Regan. Now the other 3 artist's creations have hit shelves, as shown here. Scents include Cedar Spice, Jasmine Lily, and Vanilla Sky (in the bottle on the right with the cute cloud print).  The entire collection is now available online at

Sunday, September 10, 2017

The Look for Less: Steve Madden vs. Mossimo

Embroidery details are everywhere this Fall, and not only on clothing: now it's showing up on footwear as well. You could catch the trend with the Steve Madden embroidered bootie on the left, regularly $129.95 but currently on sale at Nordstrom for $77.96. Or you could save some dough and get the Mossimo version on the right, which is just $37.99 at Target.

Saturday, September 9, 2017

First Look: Project 62

Of the new brands Target is rolling out, their new home decor line Project 62 is dubbed "modern pieces made for everyday living." Named after the year Target was born, the line offers a range of mid-century modern silhouettes. You can view preview pics here on, with items available for sale online on 9/16 and in stores on 9/19.

So far I like what I see, but it also makes me a bit fearful for the future of Target's popular Threshold and Nate Berkus lines. It seems like both lines have been dwindling in stores - perhaps in anticipation for making room for Project 62. Then again, Nate's Fall Collection doesn't usually hit stores until mid-September, so perhaps I'm jumping the gun a bit.

Target slashes prices as Amazon heats up grocery wars...

As Amazon heats up the grocery store wars with new discounts at Whole Foods— which has been bringing in more shoppers since the two companies became one — Target is fighting back by promising to cut prices on thousands of items. Comsumerist reports that Target has slashed prices on a slew of items, including cereal, paper towels, milk, eggs, baby formula, razors, bath tissues, and thousands of other products.

Instead of focusing only on sales or promotions, Target says it’s trying to “cut through the clutter and provide guests with everyday value, while continuing to offer additional savings on the right products at the right times.”

To that end, Target has eliminated more than two-thirds of its “price and offer call-outs,” which just means any signs or labels touting specials or deals. Mark Tritton, Target executive vice president and chief merchandising officer, says the company spent months looking at everything it sells, “with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot.”

At the same time, Target isn’t doing away with promotions all together, he adds. “We want our guests to feel a sense of satisfaction every time they shop at Target,” Tritton said in a statement. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day.”

Tuesday, September 5, 2017

Business Insider reviews Goodfellow & Co...

A reporter at Business Insider went ahead and reviewed Target's new mens brand Goodfellow & Co. You can read his first-hand account here, but to summarize it for you: he found it on-trend, but ill-fitting. One telling detail is that the reporter - who's a slim fit himself - found several items even too slim for him. That's a shame, because not all men (my hubby included!) are built slim, so it seems like Target is leaving out a whole segment of male shoppers.

Saturday, September 2, 2017

Sale Alert: Select Furniture on is having a furniture sale, with up to 30% off select items. This sale also applies to Patio Furniture and Accessories. Plus, now through Monday, you can get an additional 15% off with the code LABORDAY at checkout.

Friday, September 1, 2017

Mom alerts police to child left in hot car at Target...

Even though summer is winding down, temperatures can still be pretty hot, and it’s especially dangerous to leave children or pets behind in your car. That’s why it was fortunate that one shopper at an Ontario, CA, Target store happened to notice a small child in the backseat of a locked car in the store’s parking lot.

As Consumerist reports, the alert shopper knew exactly what to do. She called 9-1-1 and attempted to free the little girl herself, sticking her hands in the slightly-open window and attempting to break it. “As a mom you want to prevent a tragedy,” she told CBS Los Angeles.

Local police arrived and freed the little girl, comforting her until her mother emerged from the Target store. The girl, whose father is currently out of the country, went with child protective services, and her mother was arrested.

The toddler was left alone for at least 15 minutes while her mother was inside the store shopping, and police say that the temperature inside reached 104 degrees. “I just think I was in the right place at the right time and that was God,” the woman who noticed the child and called for help told reporters.

Thursday, August 31, 2017

Merona pants replaced by new A.N.D. versions....

As regular readers of this blog already know, I'm a big fan of the Merona Modern Ankle Pant. They also have a Classic Fit version, but I prefer the Modern. Now that the brand is being phased out at Target, I noticed that A New Day brand is still offering two fits to these pants, but under different names. As shown here, A.N.D. has the "Slim Ankle" pant (which I assume runs more like the Classic did) and the "Skinny Ankle" (a likely replacement for the Modern). Then again, it's hard to tell, as as the Skinny is dubbed "high rise, with fitted hip and thigh" (which sounds like the Merona Classic fit) and the Slim is "mid rise with slim hip and thigh". I haven't tried either version yet, so I can't personally comment on the fit. I did notice, however, that both of these new fits come in a wide range of colors, patterns and sizes.

Tuesday, August 29, 2017

Target's answer to Two Buck Chuck...

It looks like Target is trying to compete with Trader Joe's Two Buck Chuck in the wine department by introducing their own line of "cheap wine". Similar to the Charles Shaw brand at Trader Joe's, Target's new brand California Roots offers wine blends carefully crafted with premium, California-grown grapes at just $5 a bottle. You can choose from Chardonnay, Pinot Grigio, Moscato, Cabernet Sauvignon and Red Blend. California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.

Monday, August 28, 2017

Two of Target's new brands now online...

I got an email yesterday from Target announcing that two of their new lines - A New Day and Goodfellow and  Co. - are now available for purchase online. As I blogged previously, I'm not a fan of A New Day - at least not with the items I've seen so far in stores. While I'm tempted to order a couple of items to try them on, I'm hesitant as I just don't have a lot of faith they'll work out. IMO, A New Day has more Junior-y sizing and more trendy (vs. classic) styling, meaning these are items meant to last just 1-2 seasons vs. year to year.

I'm also curious how Target is going to handle inventory and turnover with both of these new fashion lines. The aim with both is more of a "fast fashion" model (like H&M and Zara) with the introduction of new styles once a month vs. just once a quarter.  Will Target still want "last month's fashion" hanging around in stores (if they don't sell or are customer returns) or will they keep cycling them out quickly to make room for new merchandise?

Holiday creep...

For those of you who want Summer over and done with, good news: holiday creep has hit the Dollar Aisle at Target. Not only do they already have a selection of Halloween merchandise (as shown here) but last week I also spied Fall/Harvest and Thanksgiving stuff as well.

Thursday, August 24, 2017

Fab Find: Multipurpose Standing Desk

Although Target is marketing this rolling standing desk as a dorm room essential for the college crowd, I think it makes a great addition for any home office. Plus, it could also be used as a portable bar, a crafting station, or simply as an accent piece. With six storage cubbies, it comes in 3 colors - Coffee, Oak or White - and costs just $210.

Wednesday, August 23, 2017

Sale Alert: Men's Mossimo Tees

While women have been lamenting the departure of Merona, men seem to be mourning the loss of Mossimo. In fact, Reddit has several threads (like this one) praising Mossimo's men's tees. So before Mossimo leaves the men's department forever, here's your chance to stock up. Target has a variety of men's Mossimo tees on sale for up to 65% off. in both regular and big & tall sizes. Plus, you can get an extra 20% off your purchase online with the code SAVE20 (offer expires Aug. 26th).

Thursday, August 17, 2017

Double-Take: FENTY Puma vs. Mossimo

It's time for another double-take, where we take one item from Tar-shay and match it up against a lookalike - yet pricier - designer piece. Today we have two trendy bow slide sandals in blush pink. Both are cute, but one is from the FENTY Puma collab with Rihanna and will set you back $90 (at Bloomingdales) whereas the other pair from Mossimo costs just $22.99 (at Target). Which one is which? The answer appears in the comments section below.

Wednesday, August 16, 2017

Sale Alert: Merona Modern Ankle Pants

As I've mentioned in my recent posts, I'm snapping up as many Merona basics as I can before the brand disappears from Target forever. This morning I was delighted to discover that my favorite Merona Modern Ankle Pants are now on clearance online (for just $13.98 each). Plus, with the coupon code SAVE20, you can get an additional 20% off your purchase. One caveat: there's only a couple of colors left online, so you may find a greater selection in stores.

Monday, August 14, 2017

Target refreshes brands to stay relevant...

The Star Tribune printed an in-depth article over the weekend about Target's new brands and revised marketing strategy. Here are some highlights that I found interesting:
  • Replacing kids' brands Cherokee and Circo last year with Cat & Jack was a smart move, as it grew sales by double digits and just hit $2 billion in its first year.
  • Their new men's brand - Goodfellow & Co. - is a nod to the department store in downtown Minneapolis that launched the Dayton family's retail empire that eventually became Target. In addition to being more fashionable, Goodfellow clothes have been created with attention to how they feel and fit, offering several styles in pants.
  • A New Day will feature new pieces every month, instead of quarterly as with the older brands (like Merona). Target is hoping the change, - which brings it more in line with some of its competitors like J. Crew and Zara - will drive more frequent trips to see new merchandise. This is Target's answer to the "fast fashion" trend.
  • Target also saw an opening in the market for JoyLab, a new fashion-focused athleisure line aimed at a younger customer than the Lululemon crowd. Target decided to create a new brand for it rather than making it part of C9, another major Target athletic brand.
  • Regarding pricing, Target claims that while their new offerings will have better-quality fabrics, the prices will not be higher. Target will start with more of an everyday low pricing strategy from the get-go, with the intent to move away from the cycle of marking items up and then relying on promotions to help move them back down. This might be why the clearance racks at my local store have disappeared.

Thursday, August 10, 2017

New at Target: BARK by Barkbox

Starting next week, Target is stepping up their pet game with the introduction of toys and treats from BARK - the maker of subscription service BarkBox. If you’ve never tried BarkBox, you’re going to love their fun and quirky toy and natural treat offerings, including the Destroyer’s Club, Best Toys Ever, New York City Treats, Best Treats Ever and more - all exclusively at Target.

In addition to the BARK line, Target is also rolling out 200+ new finds from their revamped Boots & Barkley line and the addition of natural pet food options from Blue Buffalo.

Tuesday, August 8, 2017

A New Day vs. Merona

As I blogged over the weekend, Target's new brand A New Day (A.N.D.) and Merona seem awfully similar. But after visiting another Target store yesterday, I do see key differences:
*Unfortunately, the fabrications of A.N.D. seem cheaper and not as nice as Merona was. Case in point: this striped boatneck tee was thinner than identical offerings from Merona.
*Speaking of fabrics, it looks like A.N.D. is using more poly and spandex, whereas Merona would include cotton blends.
*Construction also seems off. In inspecting a lace-up tee by Merona, it had a lot more shape and style to it than the A.N.D. one, which just seemed boxy and shapeless.
* The sizing has shrunk. Again, using this tee as an example, I picked up what I thought was an XS or S, only to be shocked it was a M. So this style seems to run at least a full size smaller than the same top in Merona,

Furthermore, Target seems a bit schizophrenic in its Womens Department right now: you have Merona being phased out, A.N.D. brought in, Knox Rose for the boho set, Xhilaration for Juniors, and Who What Wear with their 'streetwear' (which I'm not feeling anymore - enough with the bizarre sleeves and fringe hems already!). I'll probably be gravitating more towards Mossimo than anything else at this point.

Monday, August 7, 2017

New at Target: Cloud Island

I must have missed the news, but back in May Target introduced a new nursery collection of nursery décor and bedding called Cloud Island. Now they are adding bath and layette to the mix. Divided into three core themes — Black & White, Adventure Awaits and Floral Fields — there are plenty of products for parents to mix and match as they please. The new Cloud Island offerings will be rolling out in Target stores and online at throughout August.

Sunday, August 6, 2017

Is Target getting rid of their clearance racks?

Today I had a leisurely trip to Target (more so than yesterday) and inspected the new A New Day clothing more in detail. My first impression was correct: it is almost identical to Merona. One difference I did notice is that the dresses seem to skew a bit "younger" than Merona - meaning shorter hemlines and slimmer cuts - which doesn't thrill me. But overall, it's all very similar.

I also noticed that the clearance racks have disappeared in the Women's Department at my local store. Instead, clearance items are tucked into the regular racks. For instance: in this pic, you'll see a few red clearance stickers sticking out (on the Merona denim dresses in the middle) but the rest of the clothing on this rack is full price. One of the articles I read about Target's new brands stated that part of their new retail strategy includes having less sales. I wonder if their plans also include eliminating - or cutting back on - separate clearance racks?

Saturday, August 5, 2017

Target's new brand is just like it's old brand...

This morning I had to make a VERY short Target run to buy some household essentials, and as I was walking past the Women's Department, guess what I saw? A whole rack of Target's new brand A New Day, which wasn't supposed to hit stores until later this month. And guess what? It looks JUST like Merona. I know it's hard to tell from this crappy pic I snapped, but literally, it's as if Merona simply got a facelift (and a new garment tag). Slim chino pants? Check. Tunic-length button-down shirts in plaids and clip dot patterns? Check. Boxy cuffed-sleeve tees? Check. It's all there, and the price points seem the same as Merona as well.

So color me confused, readers. I thought the point of cancelling Merona and replacing it with A New Day was to offer customers something new and different, but none of what I saw today demonstrated that.

Wednesday, August 2, 2017

Fab Find: Carter's Baby Bibs

For all the awesome Aunties out there (and you know who you are!) here's a fun gift you can give your infant nieces and nephews. These baby bibs from Carter's (at Target) are adorable, and cost just $7.99 for a pack of 3.

Tuesday, August 1, 2017

Target rolls out new self-checkout interface...

Yesterday I blogged about Target's new look in the Women's Department, and today I'm highlighting another recent change: a re-designed self-checkout computer interface. Shown here is the screen from my local store; everything is 'bigger' and 'bolder', from the font size to graphics. The annoying 'voice' feature is also gone - the one that would prompt you to scan each item and then say 'thank you for shopping at Target' at the end of your transaction.

I welcome this change; it seemed like my checkout went faster and smoother with this updated system. Overall I'm not a fan of self-checkout, but this improvement might encourage me to use it more often. Now it's your turn, readers: has your store rolled out this new interface yet, and if so, what are your thoughts?

Monday, July 31, 2017

Target's new look in the Women's Department...

This past weekend my husband accompanied me on my Target run (which is a rare occurrence) and as we walked by the Women's Dept, he commented on how much it has changed. Actually, the changes in my store happened several weeks ago, with the goal for it to look more like a "boutique" with capsule collections rather than a traditional department store. Whether or not these changes will encourage shoppers to buy more (or even try things on) I'm not sure. While I do like the mannequins and they way they've curated the outfits, I do NOT like the shoes stacked up at the bottom of the racks. It looks a bit cheap, especially since they only feature one style shoe. I don't know about you, but if I want shoes, I'll look in the shoe department - not womenswear.

What about you, readers? Do you like the changes Target is rolling out, or have you even noticed?

Thursday, July 27, 2017

New at Target: Kodiak Cakes Minute Muffins

The makers of Kodiak Cakes Flapjack Mix now have some to-go options at Target: Flapjacks on the Go  (in a variety of flavors) and Minute Muffins in Mountain Blueberry (shown) and Apple Cinnamon Oat. Both the Minute Muffins and the Flapjacks on the Go follow the same model as instant oatmeal: just add water or milk, stir, let sit and eat. These products seem to be very highly rated on, so I'm excited to try them!

Wednesday, July 26, 2017

New at Target: Lisa Frank Pajamas

Those nostalgic for the '90's - when the Spice Girls ruled the radio, Saved By The Bell posters blanketed bedrooms, and Lisa Frank designs filled our lives with rainbows, dolphins and unicorns - take note. Target is making your multi-colored dreams come true once again with an amazing line of women’s pajamas by Lisa Frank. The ten-piece offering, available in sizes XS to 2X and ranging in price from $14.99 - $19.99, features the company's iconic animal portraits beloved '90s teenagers. But act fast, as Refinery29 reports that some styles are already selling out faster than the lifespan of your ill-fated Tamagotchi.

Tuesday, July 25, 2017

Target's On To College Checklist...

Do you have a kid heading off to college soon? Then you might want to check out Target's handy "On To College" checklist, posted here on A Bullseye View, so that you don't forget any of the dorm room essentials.  My own personal advice, after sending two boys off to college in recent years? Shop Target early, especially if you're shopping in a college town where supplies are likely to run out. Another idea - from a friend who saw her daughter off to Rutgers - is to shop the checklist via Target's 'Store Pickup' feature at the store closest to your kids' college. Then simply pick the stuff up on your way to dropping your kid off at school.

Monday, July 24, 2017

New at Target: Method Limited Edition Art Collection

Yesterday at Target I spied a new Method bottle design on the shelf in a scent called "Palm". While the new bottles had a hang tag directing you to Method's site for more info, I couldn't find any more details there, so I headed to  where I found this description:

This limited edition art collection was curated to celebrate and support Creative Growth, a non-profit arts center for adults with disabilities based in Oakland, California. We paired the work of four amazing artists with four limited edition fragrances to give you something to admire every day. We hope this art collection inspires you as much as the artists inspire us. Artist Barry Regan's carefully crafted circles layered over a subtle texture of vibrant colors are brought to life by the lush scent of fresh bamboo + palm leaves.

So far I've only seen the Barry Regan print (shown here) in stores, but according to the tag there are 3 more designs coming from the Creative Growth collection.