Wednesday, February 28, 2018

New at Target: Smash Mallow

At my local Target stores I keep seeing endcaps with a new snack called Smash Mallow: snackable marshmallows in a variety of flavors. Full disclosure: I haven't actually tried these yet, but I intend to, as the Cinnamon Churro flavor is calling my name! Smash Mallow also comes in Strawberries & Cream and Mint Chocolate Chip, and although it may be tempting to eat the whole thing, they come in handy resealable bags.

Tuesday, February 27, 2018

The Look for Less: Serena & Lily vs. Hearth & Hand

Kudos to reader Cotton Candy for this find! Serving trays with handles have a variety of decorative uses, from carrying cocktails and serving fruit to holding candles or other knickkancks. You could opt for the pricier one from Serena & Lily (shown at left) with rattan handles that will set you back $128. Or you could choose the gold-handled version from Hearth & Hand with Magnolia (at Target, shown at right) for just $34.99.

Monday, February 26, 2018

New at Target: Cat & Jack Baby Box

Target is using the trendy 'fashion box' subscription model (used by StitchFix and TrunkClub) and applying it to Cat & Jack. For a limited time, they're testing a new clothing-subscription box for little ones via the Cat & Jack Baby Outfit Box. Available in limited quantities while supplies last, guests can order as a quarterly subscription or as a single order.

The clothing box includes six to seven adorable Cat & Jack items—handpicked by Target designers—delivered straight to guests. Every delivery will contain a surprise mix of bodysuits, leggings, rompers and more, as well as an additional gift. Any items can be returned online or in stores. The boxes are available at the start of each season, available in sizes newborn to 24 months, and will include items the next size up to match a growing baby. Guests can also adjust sizing through their account.

Each box is $40 and available to order now at while supplies last. The next box will be available in the Spring.

Fab Find: Egg Ramekin Set

The Dollar Aisle at Target is exploding with Easter stuff right now. That's where I found these adorable egg-shaped ramekin sets in pretty pastel colors. They come two to a set, and I honestly can't remember if they're $3 a set or $5, but either way they're a steal and would make a great addition to your Easter table setting (or even to hold candy or mixed nuts).

Saturday, February 24, 2018

Sonia Kashuk re-launches at Target...

As predicted by another blogger (in my post from last July) it seems as if the  Sonia Kashuk brand will continue at Target as a "beauty tools only" line. Now when you search on her name on, all the makeup is gone and is replaced by the headline "For beauty beginners or glam masters: Explore the new and exclusive Sonia Kashuk tools that will help you master your craft." What follows is a selection of brushes, brush cleaners, makeup bags, false eyelashes and other various beauty tools and accessories.

Sadly, one item that isn't included in their new collection of bags is my favorite "Completely Organized Bag" from a few years ago. This handy bag was so popular that it regularly sold out, so I can't understand why Target didn't bring this design back.

Thursday, February 22, 2018

New at Target: Yes Way Rosé

Lifestyle brand Yes Way Rosé was created in 2013 by fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into a popular Instagram account. The two grew their passion into a stylish line of products with a bold logo. Four years later, it was time to make a wine of their own, so they traveled to the south of France to find the very best blend of classic Mediterranean grapes. The result? A premium rosé that’s dry and complex with tasting notes of strawberry, citrus and white peach. And beginning March 4, Yes Way Rose’s rosé will launch first at Target stores nationwide for just $12.99.

Check out this interview with Erica and Nikki here on a Bullseye View to find out what inspired them to start the brand, how their rosé different from other rosés, and what else they put in their Target cart (besides rosé, of course).

Tuesday, February 20, 2018

Coming Soon to Target: Opalhouse

Target has just announced yet another new home brand (so no wonder Nate Berkus is no longer a stand-alone brand there). If you like bold colors, optimistic prints and tons of texture, then you'll love Opalhouse. This colorful collection boasts more than 1,300 pieces for the home, spanning bedding, bath, décor, tabletop and furniture. For the brand’s debut,, Target’s design team traveled far and wide to cities like Aix-en-Provence, Lisbon, Paris and Mallorca to gather inspiration to create a collection of authentically-inspired, eclectic pieces. And with most items under $30, you can incorporate the unique designs and elevated details (like pressed glass, jewel-tone silks and velvets) into your home without breaking the bank.

Target decided to venture into a diverse-design brand after discovering that about 90 percent of their guests like to mix and match styles to create a personalized look within their homes. So in 2017 Target set out to introduce a number of new brands with clear and distinct points of view that have the flexibility to work together. First, they established the Threshold brand to celebrate its original relaxed classic intent, followed by an approachable modern aesthetic with Project 62 and then the modern farmhouse aesthetic with Hearth & Hand with Magnolia. And now, they're introducing a more eclectic aesthetic with Opalhouse, which to my eye looks very "Jungalow" (if you're at all familiar with Justina Blakeney's work).

Opalhouse will be available in all Target stores and on beginning April 8. Prices start at $1.99, with most items under $30. For a sneak peek, check out the preview pics here on A Bullseye View.

New at Target: Project 62 + Nate Berkus

Remember last week when I told you that it was the last call for Nate Berkus at Tar-jay? Well, not so fast. Yesterday I noticed this Project 62 Comforter set with an interesting label. It said "Project 62 + Nate Berkus". The back of the package had a picture of Nate with this text: "The best modern interiors happen when people create something that works beautifully and is deeply inspiring. Design your bedrooms and bathrooms with as much thoughtful detail as any other space. At the end of the day, every room should elevate the way you live." 

So there you have it. I guess Nate Berkus will continue his association by designing "for" Project 62 at Target vs. having his own brand there. I will be honest: from what I saw on the shelves, the "Nate Berkus" versions look no different than the regular Project 62 stuff, so I think he's lending his name only here (and not any real design direction).

Friday, February 16, 2018

Fab Find: La Roche Posay Anthelios Antioxidant Serum with Sunscreen

I have a problem with sunscreen, in that my sensitive skin is allergic to a lot of the common chemicals in them. It's gotten so bad that I've given up wearing foundation with SPF protection, and really only wear sunscreen protection when I know I'm going to be outdoors all day. But all that's changed now that I've found La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen. It safeguards against UV rays with SPF 50, and contains an antioxidant complex to provide free-radical-fighting nourishment. This serum with sunscreen also claims to visibly reduce the appearance of dark spots and fine lines while refining skin's texture for a more youthful appearance. But best of all - for me, anyhow - is that this serum is fragrance-free and gentle enough for most skin types. I've been using it for the past week with no irritation, making it a staple in my morning beauty routine.

La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen can be found in select Target stores and online on While it's pricey - at $42.50 for a 1oz. bottle - Target usually puts all La Roche Posay on sale a couple of times a year at buy one/get one 1/2 off.

Target's President's Day Sale

Target is running a few different President's Day sales this weekend. Select home items are up to 30% off, with an extra 15% off indoor & outdoor furniture, with the code GEORGE.  You can also get 20% off kids' clothing and shoes - in stores with Cartwheel and online with the code KIDS20. And save 20% off mens's and women's C9 Champion clothing in stores with Cartwheel and online with the code PRESDAY20.

Monday, February 12, 2018

Last Call: Nate Berkus Bedding

I was hoping that Nate Berkus would continue his partnership with Target in the Bed & Bath department, but it's looking more and more like that's not the case. My local store has eliminated almost all their Nate Berkus merchandise, and the store near my work is putting what they have left on clearance.

So if you're a fan of Nate Berkus for Target bedding (as I am) you may want to head to stores to see what you can grab on sale. Most items are already sold out online (and not available for store pickup) but you can use the 'check stores' tool to see which stores in your area still have products in stock. I plan to check the Target near my office today for this Handrawn Geo Duvet Cover Set (shown here) which is now 70% off!

Thursday, February 8, 2018

The Look for Less: Prada vs. Universal Thread

A friend gifted me a a pair of NWOT Prada sandals she found at a thrift store that ended up not fitting her. They're very similar to the Prada pair on the left, which are now sold out at Barney's but had a hefty price tag of $850. You can get a similar look - by saving a LOT of dough - with the "Agnes" sandal on the right from Universal Thread (at Target) for just $32.99.

Tuesday, February 6, 2018

Have you checked out Universal Thread yet?

As of last weekend, Target's newest brand - Universal Thread - is now available online and in stores. In fact, this past weekend Target debuted the line in stores with dedicated salespeople (to answer any questions) and refreshments (including complimentary Ghiradelli chocolates and Simply Balanced Sparkling Water.)

While browsing, a salesperson noticed me checking out the red peasant blouse (shown in foreground) and asked it she could help me find the right size. She advised that this new brand runs large, so I should size down from my normal size. As it turned out, the blouse on the mannequin was the last one they had, and it was a Small. I took a chance on it - although I usually wore a Large in Merona - and it fit!

I actually spent a lot of time looking around - something I haven't done in the Women's Department for some time, since A New Day has let me down and Who What Wear has taken an odd turn. From what I've seen so far, I'm fairly impressed. The denim offerings are extensive, and come in a huge range of sizes, from women's to plus with regular, short, and long inseam options. For example: these gorgeous embroidered jeans come in 33 different sizes online, so if you don't find your perfect fit in stores, check out The price points are good, too: these embroidered jeans (with REAL embroidery) are just $29.99, whereas I recall a similar version from Who What Wear last summer (the the embroidery patches simply glued on) for $36.99.

What do you think, readers? Have you checked out Universal Thread yet, and if so, do you give it a thumbs up?

Thursday, February 1, 2018

My small Sonia Kashuk haul...

After visiting two Target stores in 2 days, this was all I was able to nab: two lip glosses and two lip balms. The first store I visited was already wiped out of ALL Sonia Kashuk cosmetics except for a couple of lipliners and one cream blush. The second store I went to had a bit more to offer, but after buying these 4 items there were probably only 4-5 color cosmetics left.

Both stores had a LOT of brushes (individual and in sets) at 50% off as well as fragrance products (body lotion, body butter, and Eau de Toilette). Some readers have reported to me that Sonia's fragrance offerings are similar to those from L'Occitane, with good staying power and luxury ingredients in the lotions and creams. I also saw a smattering of Sonia skincare products, but the selection was slim. 

I don't know about you, but I'm really going to miss this brand. For the most part, Sonia Kashuk cosmetics were made from quality ingredients (that were irritant and paraben-free) at fair price points. I didn't love all her products, but her eyeliners, eyeshadow, and lip colors were staples in my beauty routine, and now I'm going to need to find a suitable alternative.