Since early last year, Target has been introducing many new brands, with the intent to bring guests more options at a better value. For Smartly, Target dug deep to pinpoint exactly what guests were looking for in essentials and personal care—namely, lower-priced options. Indeed, Smartly products cost approximately 70 percent less than similar products from national brands.
Smartly also offers the affordability of bulk shopping without buying in bulk. With products sold as single items and offered in small multi-packs (like a four-pack of toilet paper for $0.99), it’s not only perfect for value-conscious guests, but for guests living in small spaces without ample storage.