Tuesday, July 3, 2018

Fab Find: A New Day Ruffle Tank Top

Happy almost-4th-of-July, readers! I hope you're having a relaxing week. Today I want to share with you a fab find I found in stores a few weeks ago, but it took a while for it to hit Target.com. This adorable asymmetrical ruffle tank - in a pretty white floral pattern - would look great on Independence Day paired with a pair of red jeans or a denim-blue skirt. Best of all, it's only $17.99... and through  July 4th, you can get for 20% off - either online with code JULY4 or in stores with the Cartwheel App.

And now a programming note... I'll be taking an extended vacation for the next month. That means no posts until August. Until then, I hope everyone has a fabulous Summer!

Sunday, July 1, 2018

The Look for Less: Valentino vs. Universal Thread

Bow slide shoes seem to be EVERYWHERE this summer. And with so many options, this is one trend where it's easy to save some dough.

Case in point: you could shell out $297 for the red suede Valentino slides, shown at top. Or you could get a super-similar look by Universal Thread (at Target) shown on bottom for just $24.97. Plus, now through July 4th, you can get an additional 20% off select shoes at Target with the code JULY4.

Clearance Alert: Hearth & Hand Office Supplies

I personally have not found Hearth & Hand With Magnolia products to go on clearance that often. I guess the line sells well enough to not need to mark it down. Which is why I was surprised to see all the Hearth & Hand office supplies marked down this past week (at least in my local Target stores) for 50% off.

There was a good selection of journals, notebooks, document boxes, file folders, staplers and tape dispensers - all half off. Online this H&H selection is labeled "Home Office", and seems to still be at full price.

New at Target: Heyday

Remember me telling you a few weeks back about the 3 new brands Target had in mind for GenZ?  Well one of those brands - Heyday - just launched at Target, and is highlighted in their new Weekly Ad.

Heyday invites customers to play up their look with the power of tech with fun cell phone cases, headphones, speakers and more. Plus they boast exceptional quality at make-you-do-a-double-take prices, with everything under $60.

Saturday, June 30, 2018

Clearance Alert: Target Home Decor

It's that time of year again when Target starts to clear out their home decor and furnishings to make room for all the dorm room/back to college offerings. So right now, you can score great items from Threshold, Project 62 and Opalhouse at 30 - 50% off. Some of the deals go even deeper: the other day I got this pretty tasseled Opalhouse table runner for 70% off! (although it seems to still be full price online).

New at Target: Made By Design

As if Target didn't have enough going on in the Home department - from Threshold and Project 62 to Hearth and Hand with Magnolia and Opalhouse, now they're introducing Made By Design: everyday items to simplify your life and complement your ever-evolving style.

With a clean, simple aesthetic, Made By Design pieces will look great in any home, whatever your style. They’re long-lasting and, like all of Target's in-house brands, is backed by their one-year guarantee return policy. Plus, most items clock in at under $30. You can check out the full look book here on Target.com.

Made By Design debuted in all Target stores and on Target.com June 23. Prices range from $1 to $260 for bedding, bath accessories, storage solutions, kitchen tools and furniture, with most items less than $30.

Tuesday, June 5, 2018

Fab Find: Merona Swim Coverup

While perusing the Merona swim offerings that I told you about yesterday, I came upon this cute coverup (shown). The smocked waist makes it figure-flattering, and the orange tassels add a fun detail. Plus, it's very highly rated on Target.com, so I ordered it.

Monday, June 4, 2018

Target still offering Merona swimwear...

If you've perused the swimwear section at Target lately, you may have been confused - as I was - to see the Merona label everywhere. Almost a year ago, Target announced it was going to ditch the Merona brand. And by last September, the brand had pretty much disappeared from stores. So why the return with swimwear? I'm not sure, but a quick check of Target.com shows a large selection of Merona swimsuits (like this one, shown here) and cute coverups, all with the Merona label.

Clearance Alert: Opalhouse

I snapped this shot several days ago at one of my local Target stores... if you zoom in, you'll see dozens of little red clearance stickers on this display for Opalhouse.  This line is beautiful, and there's lots of great buys to be had. It makes me wonder why this line isn't selling out faster, but perhaps stores are making room for BTS/dorm room merchandise - ?

Speaking of sales: have you noticed that the Hearth & Hand with Magnolia hardly ever goes on sale? I can count on one hand the amount of H&H merch I've seen on clearance. And what happened to Hunter for Target? It seemed like once the collab was over, it was OVER; the leftovers never hit the clearance racks and seemed to be removed from stores within a month of launching in stores.

Monday, May 28, 2018

Fab Find: A New Day Tie Shoulder Tank

I realized today that I haven't been posting as frequently as I usually do...  partly because I have a lot of crap going on with me personally and partly 'cuz recently I came back from Target VERY frustrated as not only were they out of some of the things I needed, but they've started playing bad pop music into my local store, which is HELLA annoying.

But my mood changed today when I had some free time to myself and I visited a different Target store where I found this gem. Not only is this top SUPER cute, it looks much more expensive than $19.99. This looks like something you'd find at Banana Republic or JCrew (at twice the price) vs. good 'ol Tar-jay.

Target to launch 3 GenZ brands...

Target now has it's sights set on the generation after Millennials. Generation Z - the generation after Millennials -  is defined as people born from the mid-1990s to the early 2000s. This makes up 25% of the U.S. population, making them larger than the Baby Boomers or Millennials, and thereby a key market for the future of Target.

According to A Bullseye View, Target's younger guests (think teens and young adults) crave authenticity, creativity and Insta-worthy ways to show off their personal style. They know this because they did mountains of research, from interviews and visits to guests’ homes to inviting teens to HQ to share their perspectives and experiences. Turns out that these guests already love Target, but they want more: more ways to express themselves, more unique shopping experiences—and more for their money. Hence, the introduction of Heyday, Wild Fable and Original Use:

Heyday invites customers to play up their look with the power of tech. Think fun cell phone cases, headphones, speakers and more, all with exceptional quality at make-you-do-a-double-take prices (most pieces are under $20 and everything’s less than $60). Watch for Heyday to arrive at stores and Target.com in June.

Aimed at young women, Wild Fable offers trendy apparel and super-chic accessories and shoes are meant to mix, match and make your own, all for less than $40 per piece. The entire line’s designed to look and feel amazing from size 0 to 26W. Wild Fable makes its Target debut in August.

And the street style-inspired Original Use - geared towards young men - empowers experimentation with personal style. And no fussing with fit—everything’s available in Big & Tall sizes, too. This Target-exclusive brand arrives at Target and Target.com in August, with prices ranging from $10 to $40.

Monday, May 7, 2018

Fab Find: Baby Shower Balloons

In the Dollar Aisle at Target I found these adorable metallic script balloons. They come in "boy", "girl" and "baby" versions. And at just $5 each, you could buy several to decorate a baby shower or child's birthday party.

Hunter devolves into a small, sad display...

The Hunter for Target offerings at my local Target store has devolved into a small, sad display (as shown here). Three weeks into this collab, the special signage and dedicated floor space is gone, replaced by just the small "reminder" sign (that any returns from this collection needs to be returned within 14 days).  Every time I visit this store, the sad little collection changes, as more and more online returns trickle in. So far, the goods are still at full price (both online and in stores) but I have to wonder how much longer Target will wait until putting the leftovers on clearance.

Saturday, May 5, 2018

10 Best Allergy Products At Target...

Bustle has posted a roundup of the 10 best allergy products you can buy at Target. Some are predictable, such as a handheld vacuum, faux down blanket and hypoallergenic laundry detergent. But others are a bit of a surprise, such as faux houseplants and a filtered showerhead. You can check out the full list here. 

Friday, April 27, 2018

Now at Target: Magnolia Table Cookbook

As if the Fixer Upper empire isn't big enough, Target just launched a new cookbook by Joanna Gaines called “Magnolia Table”. The retailer is offering an exclusive Hearth & Hand with Magnolia edition of the book that you’ll only find at Target.

This special edition includes seven exclusive recipes, featuring delicious dishes like bacon and cheddar quiche and an open-faced grilled cheese with arugula and balsamic reduction drizzle, as well as bonus photographs and a handwritten note from Joanna.

From breakfast, lunch and dinner to small plates, snacks and desserts, there are over 100 recipes highlighting American classics and Gaines’ family favorites, as well as selections from the couple's newly opened restaurant, Magnolia Table. For a Q&A with Joanna about her inspiration for the book, check out this post on A Bullseye View.

Monday, April 23, 2018

Fab Find: $5 Beach Hats

In the Dollar Aisle at Target the other day I found these cute straw beach hats embroidered with fun messages. The one shown here had "beachy" printed on it, and I also saw one with "do not disturb" in black lettering. At just $5 each, you could get both to last you through the Summer!

Saturday, April 21, 2018

Target stops production of tall Hunter boots...

Yesterday, Target announced on their corporate blog that they had halted production of the womens' tall Hunter rain boots - the ones that had been delayed and were eagerly awaited by customers. According to their statement, "We had been made aware of some production issues with the boot we created for this limited-edition collection, and wanted to take the time necessary to ensure we were offering our guests a great product at an exceptional value." And they continued "After thorough evaluation, we’ve decided not to make this item available. We’re very sorry, but the production simply didn’t meet our standards, Hunter’s standards, or the standards we want guests to have when they shop at Target."

Lest anyone fret that these sub-standard boots will end up in a landfill, Target promises they are working with a third-party to recycle them.  And according to The Recessionista, folks who did happen to find the Hunter boots on launch day in stores were unable to purchase them as the were recalled at the cash register. However, at least SOME of the tall boots must have reached shoppers hands, as a quick check of eBay shows about 40 pairs for sale (although some are actually mens and toddler sizes).

Wednesday, April 18, 2018

Target adds 8 new Beauty brands...

As if Target’s beauty department wasn't crowded enough (did you know they offer over 1,000 different beauty brands??) they are now adding 8 more specifically designed for medium to dark skin tones. Starting today on Target.com (and May 20 in select stores) Target is introducing these cosmetic brands to their growing beauty assortment:

Coloured Raine, offering bold, colorful, cruelty-free cosmetics for women of various skin tones.

EveryHue, offering tinted moisturizers in 12 wearable shades, with an emphasis on warmer hues, and an array of makeup tools to help achieve a perfect application.

HALEYS Beauty, with products are that are vegan and made without sulfates, phthalates, parabens and fragrance.

HUE NOIR, which blends color, science and technology to offer a wide array of luxury, skin-nurturing cosmetics for women of color.

The Lip Bar, which offers vegan lip products in an inclusive array of shades for women of every skin tone, all at an affordable price point.

Makeup Geek,
which offers everything from colorful eyeshadows to lipsticks, bronzers and more.

Reina Rebelde
, a makeup line filled with bold colors for eyes, lips and face, gorgeous packaging and high-quality products.

Violet Voss, created by a team of makeup artists and born out of a mission to make long-lasting lip products, cruelty-free lashes and other highly pigmented makeup products.

PS: I just realized that Gizelle Bryant from Real Housewives of Potomac is one of the 4 women behind the EveryHue brand. 

Saturday, April 14, 2018

Now at Target: Hunter for Target

The Hunter for Target collection is finally here, both in stores and online. I will probably pass on this collab, as after perusing the offerings, there just isn't anything I'm thrilled about. The only thing I was remotely interested in buying were the tall rain boots (shown here on the far left) which Target notes on their site aren't available yet. The statement reads: "For guests eyeing the women’s tall rain boots, unfortunately they are delayed and won’t be available in stores or online when the collection launches. We apologize for any disappointment and we’ll share more information when we can." Which is just as well, since my Joules rainboots from Target a few seasons ago are still holding up well.

What about you, readers? Is there anything you have your eye on with Hunter, and if so, which item(s)?

Wednesday, April 11, 2018

Now at Target: Project 62 + Nate Berkus

As I mentioned back in February, Nate Berkus will live on at Target via an association with their in-house brand Project 62. Focused on bedding and bath, The Project 62 + Nate Berkus collection is now available in Target stores and Target.com, at prices ranging from $6.99 to $99.

“Target has been working with designer Nate Berkus since 2012 on a variety of collections, including everything from home décor to office supplies and more,” said Jill Sando, SVP of Merchandising at Target, on A Bullseye View. “Now that we’ve launched Project 62 with its approachable modern aesthetic, we felt that adding Nate’s signature design touch to the bed and bath assortment was the perfect complement.”

I personally am thrilled to see that this collab will include some throw pillows, like this Citron Perforated Leather Lumbar Pillow, as his pillows have always been some of my favorite items.

Thursday, April 5, 2018

New at Target: Bliss

Target has yet another new offering in the Health & Beauty Department. Now they've partnered with Bliss to re-launch the beloved spa brand. The original Bliss debuted in 1996, and although social media wasn't around then, I was very familiar with the brand via direct mail and online advertising. The coveted 'it' line was known for their bright-blue packaging and fun formulations, bringing spa style to the masses.

With Target's re-launch, Bliss gets even better. All the formulas in Bliss 2.0 are entirely cruelty-free and made without parabens and phthalates. And the full 36-product line is available at target.com and blissworld.com, where everything will probably look drastically cheaper than you remember from 20 years ago — with every item in the new line under $25!

Now at Target: Opalhouse

As I mentioned last week, the Opalhouse lookbook is out, and merchandise was supposed to hit stores on April 8th. However, as of Tuesday (when I snapped this pic) one of my local Target stores already had all of the Opalhouse displays up and fully stocked. From the goods I inspected, this line seems well made and reasonably priced. If you've been looking for home decor that's more 'unique' and less cookie-cutter than Target's other lines, this is for you. That said, Target seems to be putting a lot of focus on Opalhouse... which means less room on the shelves for Project62 and Threshold merchandise.

Sunday, April 1, 2018

Happy Easter & Welcome Spring!

Happy Easter, readers! And a hearty welcome to Spring finally getting here with some overdue warmer temperatures. As a reminder, all Target stores nationwide are closed today in honor of the Easter holiday. In the meantime, check out these goodies I found in the Dollar Aisle the other day: a variety of garden supplies, such as garden gloves, copper garden stakes, and planting spacing rulers. I also saw cute ceramic hanging planters in pretty pastel shades - all just $3-5.

Friday, March 30, 2018

Lookbook: Opalhouse

Last month I alerted you that Target is launching a new home brand called Opalhouse. And now, the official lookbook is here.

“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “With the addition of Opalhouse, our guests will have access to more aesthetics than ever, giving them the opportunity to discover items that reflect their individuality and style, bringing joy to their homes in an easy, affordable way.”

On April 8th, the Opalhouse Spring collection—with more than 1,300 pieces across bedding, bath, décor, tabletop and furniture—will be available in all Target stores and on Target.com. But in the meantime, you can check out the full lookbook to pick out your favorite must-have items.

New at Target: Magnolia Home by Joanna Gaines Paint

Attention, Fixer Upper fans! Not only is Target dropping more than 150 new pieces in the Hearth & Hand with Magnolia line this weekend, but starting April 1, they're debuting a curated collection of Magnolia Home by Joanna Gaines® Paint products. Developed in partnership with the KILZ® Brand, this new paint line gives guests even more access to and design inspiration from Chip and Jo.

Thursday, March 22, 2018

Target Debuts New Line of Swimsuits w/o Airbrushing...

People Magazine reports that Target is continuing their promise to keep swimsuit ads free of reshaping or airbrushing with their new 2018 campaign.

The retailer debuted their new line of suits — with over 1,700 different styles — and stayed away from overly editing their models. Target says in a press release that it’s all part of their goal to celebrate womens’ bodies.

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit,” they announced. “Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Target first went airbrushing-free with their 2017 swimsuit ads, which featured model and body activist Denise Bidot, dancer Megan Batoon, pro skateboarder Lizzie Armanto and TV host and model Kamie Crawford. This came after the brand was mocked for a photoshop flub in 2014 on a swimsuit model. The badly-done editing left the model with an extra-long arm, and a missing hip and crotch.

Monday, March 19, 2018

Fab Find: Dollar Tea Towels

The Dollar Aisle at Target is stocked with plenty of cute Spring items, including these pretty tea towels in colorful prints. And at just $1 each, you can afford to get them in each color and pattern!

The Look for Less: Ralph Lauren vs. Ava & Viv

Thanks to eagle-eyed reader Cotton Candy for this latest find. She really liked the Ralph Lauren gingham-checked shirtdress (shown at left, at Macy's) for $145. In her quest to find a more affordable dupe, she found this adorable gingham shirtdress by Ava & Viv (shown on the right, at Target) for just $29.99!

Thursday, March 15, 2018

Sale Alert: La Roche-Posay

If you're already a fan of - or been wanting to try - luxury skincare line La Roche-Posay, head on over to Target this week. They've got almost the entire line on sale, from moisturizers and cleansers to serums and suncreens, at buy 1/get 1 25% off. What I like about La Roche-Posay is that most of their products are phthalate and paraben free - with no added fragrance - making them ideal for sensitive skin. I'm going to take advantage of the sale to try their Effaclar BB Blur Fair/Light, Oil-Absorbing Face Cream Mousse with Sunscreen (shown here) which is very highly rated on Target.com.

Wednesday, March 14, 2018

New at Target: Love Taza Luggage

The perfect family vacation should include plenty of fun time for the kids, relaxation time for the adults, and plenty of quality time spent together. And no matter your destination, you're going to need a reliable bag, handy accessories and something to keep the kiddos entertained. That's why Target has teamed up with Naomi Davis, founder of the blog Love Taza, to launch a new collection of travel gear for the whole family. From rolling suitcases and kids’ carry on backpacks to neck pillows and activity kits, this line has everything your family needs to travel in comfort and style—all at affordable price points.

To find out more about how Naomi created the collection, check out her interview here on A Bullseye View.

Monday, March 12, 2018

Back at Target: The Wedge Zip Espadrille

If you've been a fan of the Merona "Meredith" wedge espradrille, I've got good news! Despite retiring the Merona brand, Target is bringing this style back under the Mossimo Supply Co. brand as the "Emilee" sandal.  This popular shoe is actually a dupe of a past Michael Kors style from 2014, which Target kept bringing back each year and renamed the "Ruth" in 2017. My one gripe is that the Mossimo version only comes in one color - a neutral light tan fabric - but hopefully they'll add more colors later on this Spring.

Saturday, March 10, 2018

Now at Target: Limited-Edition Easter Candy

Target has some new, limited-edition candy flavors in stores — just in time to sweeten your Easter basket. As shown here, the offerings include Starburst Jumbo Jelly Beans (in fun flavors like cherry, strawberry, orange, green apple, grape and lemon),  Neopolitan M&Ms, and Peeps Delights in Neapolitan, Lemon Sherbet and Orange Sherbet.

Target will also be carrying Ghirardelli Dark Sea Salt Caramel Eggs, Dove French Vanilla Bunny, Reese's Easter Peanut Butter Gold Eggs, and Lindt Easter Hardshell Eggs.

Thursday, March 8, 2018

Target Planning More Store Remodels...

Target is speeding up their store remodeling plans, with 2018 bringing nearly triple the number of remodels. This is part of their effort to reimagine more than 1,000 stores across the country by the end of 2020.

According to A Bullseye View, Target is tailoring each remodel to meet the specific needs of local guests, so no two remodels will look exactly the same. And to stay true to their sustainability efforts, they'll continue to add features like LED lighting and solar panels to many stores—efforts that have helped more than 80% of stores to become Energy Star certified.

Other plans include adding music in the background, a more modern design aesthetic across the store, and enhanced merchandise presentations, including areas that showcase trends and top-of-mind products for the season. Many stores will have features that help them get online orders to guests even faster, like a bigger Order Pickup counter or a Drive Up lane in the parking lot. I personally have noticed the addition of more self-checkout lanes at my local stores, as well as re-vamped grocery sections illustrated in the before/after pics shown here.

What's your take, readers? Have you noticed whether your local store has been remodeled, and if so, do you like the changes?

Sunday, March 4, 2018

New Spring Things at Target...

While the East Coast is battling a nor'easter and the West Coast is being pummeled by rain, Spring has already sprung at Target. From this pretty display I saw at my local store to the new Hearth and Hand with Magnolia Easter Collection, Target is bursting with fresh new merchandise to welcome in Spring. Target has also brought back their Patio & Garden Department, just in time to usher in the new season.

Saturday, March 3, 2018

Target Announces Collab with Hunter...

Target announced this week that their next design partnership will be with British heritage brand Hunter to bring exclusive versions of their iconic rain boots, protective outerwear, backpacks to the masses.

Hunter for Target is a limited-edition lifestyle collection designed for the entire family and includes more than 300 items, one of their largest design collaborations to date. The collection spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors. The assortment also includes a number of items that are a first for Hunter, such as hammocks, sunshades and coolers. Plus, the expertly designed iconic rain boots come in a variety of colors and sizes so every age can get in on the fun with most pieces coming in under $30.

This particular collab will have a perk for Target REDcard holders: they'll get early access (on April 7) to order on Target.com exclusive colors of select styles of the collection that won’t become available to the general public until April 14.

Hunter for Target will be available in select Target stores and on Target.com beginning Saturday, April 14, through June 14, or while supplies last. Prices range from $5 to $80, with most items under $30, and will be offered in sizes XS-3X for women, S-XXL for men and 18M-XL for kids and toddlers.

Wednesday, February 28, 2018

New at Target: Smash Mallow

At my local Target stores I keep seeing endcaps with a new snack called Smash Mallow: snackable marshmallows in a variety of flavors. Full disclosure: I haven't actually tried these yet, but I intend to, as the Cinnamon Churro flavor is calling my name! Smash Mallow also comes in Strawberries & Cream and Mint Chocolate Chip, and although it may be tempting to eat the whole thing, they come in handy resealable bags.

Tuesday, February 27, 2018

The Look for Less: Serena & Lily vs. Hearth & Hand

Kudos to reader Cotton Candy for this find! Serving trays with handles have a variety of decorative uses, from carrying cocktails and serving fruit to holding candles or other knickkancks. You could opt for the pricier one from Serena & Lily (shown at left) with rattan handles that will set you back $128. Or you could choose the gold-handled version from Hearth & Hand with Magnolia (at Target, shown at right) for just $34.99.

Monday, February 26, 2018

New at Target: Cat & Jack Baby Box

Target is using the trendy 'fashion box' subscription model (used by StitchFix and TrunkClub) and applying it to Cat & Jack. For a limited time, they're testing a new clothing-subscription box for little ones via the Cat & Jack Baby Outfit Box. Available in limited quantities while supplies last, guests can order as a quarterly subscription or as a single order.

The clothing box includes six to seven adorable Cat & Jack items—handpicked by Target designers—delivered straight to guests. Every delivery will contain a surprise mix of bodysuits, leggings, rompers and more, as well as an additional gift. Any items can be returned online or in stores. The boxes are available at the start of each season, available in sizes newborn to 24 months, and will include items the next size up to match a growing baby. Guests can also adjust sizing through their Target.com account.

Each box is $40 and available to order now at Target.com while supplies last. The next box will be available in the Spring.

Fab Find: Egg Ramekin Set

The Dollar Aisle at Target is exploding with Easter stuff right now. That's where I found these adorable egg-shaped ramekin sets in pretty pastel colors. They come two to a set, and I honestly can't remember if they're $3 a set or $5, but either way they're a steal and would make a great addition to your Easter table setting (or even to hold candy or mixed nuts).

Saturday, February 24, 2018

Sonia Kashuk re-launches at Target...

As predicted by another blogger (in my post from last July) it seems as if the  Sonia Kashuk brand will continue at Target as a "beauty tools only" line. Now when you search on her name on Target.com, all the makeup is gone and is replaced by the headline "For beauty beginners or glam masters: Explore the new and exclusive Sonia Kashuk tools that will help you master your craft." What follows is a selection of brushes, brush cleaners, makeup bags, false eyelashes and other various beauty tools and accessories.

Sadly, one item that isn't included in their new collection of bags is my favorite "Completely Organized Bag" from a few years ago. This handy bag was so popular that it regularly sold out, so I can't understand why Target didn't bring this design back.

Thursday, February 22, 2018

New at Target: Yes Way Rosé

Lifestyle brand Yes Way Rosé was created in 2013 by fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into a popular Instagram account. The two grew their passion into a stylish line of products with a bold logo. Four years later, it was time to make a wine of their own, so they traveled to the south of France to find the very best blend of classic Mediterranean grapes. The result? A premium rosé that’s dry and complex with tasting notes of strawberry, citrus and white peach. And beginning March 4, Yes Way Rose’s rosé will launch first at Target stores nationwide for just $12.99.

Check out this interview with Erica and Nikki here on a Bullseye View to find out what inspired them to start the brand, how their rosé different from other rosés, and what else they put in their Target cart (besides rosé, of course).

Tuesday, February 20, 2018

Coming Soon to Target: Opalhouse

Target has just announced yet another new home brand (so no wonder Nate Berkus is no longer a stand-alone brand there). If you like bold colors, optimistic prints and tons of texture, then you'll love Opalhouse. This colorful collection boasts more than 1,300 pieces for the home, spanning bedding, bath, décor, tabletop and furniture. For the brand’s debut,, Target’s design team traveled far and wide to cities like Aix-en-Provence, Lisbon, Paris and Mallorca to gather inspiration to create a collection of authentically-inspired, eclectic pieces. And with most items under $30, you can incorporate the unique designs and elevated details (like pressed glass, jewel-tone silks and velvets) into your home without breaking the bank.

Target decided to venture into a diverse-design brand after discovering that about 90 percent of their guests like to mix and match styles to create a personalized look within their homes. So in 2017 Target set out to introduce a number of new brands with clear and distinct points of view that have the flexibility to work together. First, they established the Threshold brand to celebrate its original relaxed classic intent, followed by an approachable modern aesthetic with Project 62 and then the modern farmhouse aesthetic with Hearth & Hand with Magnolia. And now, they're introducing a more eclectic aesthetic with Opalhouse, which to my eye looks very "Jungalow" (if you're at all familiar with Justina Blakeney's work).

Opalhouse will be available in all Target stores and on Target.com beginning April 8. Prices start at $1.99, with most items under $30. For a sneak peek, check out the preview pics here on A Bullseye View.

New at Target: Project 62 + Nate Berkus

Remember last week when I told you that it was the last call for Nate Berkus at Tar-jay? Well, not so fast. Yesterday I noticed this Project 62 Comforter set with an interesting label. It said "Project 62 + Nate Berkus". The back of the package had a picture of Nate with this text: "The best modern interiors happen when people create something that works beautifully and is deeply inspiring. Design your bedrooms and bathrooms with as much thoughtful detail as any other space. At the end of the day, every room should elevate the way you live." 

So there you have it. I guess Nate Berkus will continue his association by designing "for" Project 62 at Target vs. having his own brand there. I will be honest: from what I saw on the shelves, the "Nate Berkus" versions look no different than the regular Project 62 stuff, so I think he's lending his name only here (and not any real design direction).

Friday, February 16, 2018

Fab Find: La Roche Posay Anthelios Antioxidant Serum with Sunscreen

I have a problem with sunscreen, in that my sensitive skin is allergic to a lot of the common chemicals in them. It's gotten so bad that I've given up wearing foundation with SPF protection, and really only wear sunscreen protection when I know I'm going to be outdoors all day. But all that's changed now that I've found La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen. It safeguards against UV rays with SPF 50, and contains an antioxidant complex to provide free-radical-fighting nourishment. This serum with sunscreen also claims to visibly reduce the appearance of dark spots and fine lines while refining skin's texture for a more youthful appearance. But best of all - for me, anyhow - is that this serum is fragrance-free and gentle enough for most skin types. I've been using it for the past week with no irritation, making it a staple in my morning beauty routine.

La Roche Posay Anthelios AOX Daily Antioxidant Serum with Sunscreen can be found in select Target stores and online on Target.com. While it's pricey - at $42.50 for a 1oz. bottle - Target usually puts all La Roche Posay on sale a couple of times a year at buy one/get one 1/2 off.

Target's President's Day Sale

Target is running a few different President's Day sales this weekend. Select home items are up to 30% off, with an extra 15% off indoor & outdoor furniture, with the code GEORGE.  You can also get 20% off kids' clothing and shoes - in stores with Cartwheel and online with the code KIDS20. And save 20% off mens's and women's C9 Champion clothing in stores with Cartwheel and online with the code PRESDAY20.

Monday, February 12, 2018

Last Call: Nate Berkus Bedding

I was hoping that Nate Berkus would continue his partnership with Target in the Bed & Bath department, but it's looking more and more like that's not the case. My local store has eliminated almost all their Nate Berkus merchandise, and the store near my work is putting what they have left on clearance.

So if you're a fan of Nate Berkus for Target bedding (as I am) you may want to head to stores to see what you can grab on sale. Most items are already sold out online (and not available for store pickup) but you can use the 'check stores' tool to see which stores in your area still have products in stock. I plan to check the Target near my office today for this Handrawn Geo Duvet Cover Set (shown here) which is now 70% off!

Thursday, February 8, 2018

The Look for Less: Prada vs. Universal Thread

A friend gifted me a a pair of NWOT Prada sandals she found at a thrift store that ended up not fitting her. They're very similar to the Prada pair on the left, which are now sold out at Barney's but had a hefty price tag of $850. You can get a similar look - by saving a LOT of dough - with the "Agnes" sandal on the right from Universal Thread (at Target) for just $32.99.

Tuesday, February 6, 2018

Have you checked out Universal Thread yet?

As of last weekend, Target's newest brand - Universal Thread - is now available online and in stores. In fact, this past weekend Target debuted the line in stores with dedicated salespeople (to answer any questions) and refreshments (including complimentary Ghiradelli chocolates and Simply Balanced Sparkling Water.)

While browsing, a salesperson noticed me checking out the red peasant blouse (shown in foreground) and asked it she could help me find the right size. She advised that this new brand runs large, so I should size down from my normal size. As it turned out, the blouse on the mannequin was the last one they had, and it was a Small. I took a chance on it - although I usually wore a Large in Merona - and it fit!

I actually spent a lot of time looking around - something I haven't done in the Women's Department for some time, since A New Day has let me down and Who What Wear has taken an odd turn. From what I've seen so far, I'm fairly impressed. The denim offerings are extensive, and come in a huge range of sizes, from women's to plus with regular, short, and long inseam options. For example: these gorgeous embroidered jeans come in 33 different sizes online, so if you don't find your perfect fit in stores, check out Target.com. The price points are good, too: these embroidered jeans (with REAL embroidery) are just $29.99, whereas I recall a similar version from Who What Wear last summer (the the embroidery patches simply glued on) for $36.99.

What do you think, readers? Have you checked out Universal Thread yet, and if so, do you give it a thumbs up?

Thursday, February 1, 2018

My small Sonia Kashuk haul...

After visiting two Target stores in 2 days, this was all I was able to nab: two lip glosses and two lip balms. The first store I visited was already wiped out of ALL Sonia Kashuk cosmetics except for a couple of lipliners and one cream blush. The second store I went to had a bit more to offer, but after buying these 4 items there were probably only 4-5 color cosmetics left.

Both stores had a LOT of brushes (individual and in sets) at 50% off as well as fragrance products (body lotion, body butter, and Eau de Toilette). Some readers have reported to me that Sonia's fragrance offerings are similar to those from L'Occitane, with good staying power and luxury ingredients in the lotions and creams. I also saw a smattering of Sonia skincare products, but the selection was slim. 

I don't know about you, but I'm really going to miss this brand. For the most part, Sonia Kashuk cosmetics were made from quality ingredients (that were irritant and paraben-free) at fair price points. I didn't love all her products, but her eyeliners, eyeshadow, and lip colors were staples in my beauty routine, and now I'm going to need to find a suitable alternative.

Tuesday, January 30, 2018

Clearance Alert: Sonia Kashuk Cosmetics

Heads up, readers: it's the last call for Sonia Kashuk cosmetics. As I blogged about 6 months ago, Sonia sold her brand back in 2015 to Target, and last Spring was her last collection for the retailer before stepping down permanently. At that time, I shared MusingsOfAMuse's prediction that Target would keep Sonia's brushes and makeup bags, but phase out the makeup to make room for newer brands. And that indeed seems to be happening, as readers of her blog have just confirmed that Sonia Kashuk color cosmetics are starting to go on clearance in stores.

I did a quick check of Target’s website, and many of her products are already sold out - with shipping unavailable - and store pickup not an option, either. There is a “check stores” button, to show what stores in your area still carries the item. So now's the time to stock up on your favorites before they're gone forever. I know I'll be scouring my local stores for Sonia's Luxe Tinted Lip Balm to snap up my fave colors.