Friday, October 12, 2018

Coming Soon To Target: Smartly

Target is launching a new essentials and personal care brand called Smartly, aimed at the budget-conscious and space-constrained shopper. With more than 70 everyday items, from all-purpose cleaner and body lotion, to paper plates and razor blades—and with most items less than $2—Smartly makes it easier to shop smarter and save money. It’s debuting in Target stores and on Oct. 14, with new products rolling out through 2019.

Since early last year, Target has been introducing many new brands, with the intent to bring guests more options at a better value. For Smartly, Target dug deep to pinpoint exactly what guests were looking for in essentials and personal care—namely, lower-priced options. Indeed, Smartly products cost approximately 70 percent less than similar products from national brands.

Smartly also offers the affordability of bulk shopping without buying in bulk. With products sold as single items and offered in small multi-packs (like a four-pack of toilet paper for $0.99), it’s not only perfect for value-conscious guests, but for guests living in small spaces without ample storage.

Smartly reminds me of the in-house brand Nice! at Walgreens. It also seems similar to Target's current budget in-house brand, Up & Up, so it's unclear to me whether Target will be keeping both brands or whether Smartly will eventually replace it.

Wednesday, October 10, 2018

New at Target: quip

Target continues to experiment with digital-first brands... first there was the popular men’s grooming brand Harry’s, which they started selling in the summer of 2016. Then they added  Casper mattresses and other bedding items to market in 2017. Now Target is bringing quip, the trendy (and affordable) electric toothbrush to the fold.

You may have noticed quip in your Facebook or Instagram feed, as they have a heavy social media presence. The brand, aimed at Millennials, is an oral care subscription service that offers thoughtfully designed products that are both affordable (starting at just $25 for an electric toothbrush) and effective. In fact, it was one of the first electric toothbrushes accepted by the American Dental Association. When you pick up a quip toothbrush starter kit in Target stores or on, you’ll be directed to, where you’ll learn all about the health, cost and convenience benefits of a quip subscription. Once you sign up, quip will automatically send you a new brush head refill on a dentist-recommended 3-month schedule.

My college age son is hooked on quip, and I'm all for anything that encourages him to brush more. However, my dentist advises while quip better than a regular toothbrush, it's still no substitute for a Sonicare.... which ironically, are on sale at this week.

Thursday, October 4, 2018

Fab Find: Bowden Faux Leather Chair

I hesitate to post about this, as a quick check of shows this item as 'unavailable for shipping' and only select stores have it in stock. But the other day at my local Target I saw this handsome "Bowden" chair  by Project 62 in a home decor display and couldn't help myself from sitting in it. Not only is it attractive, but it's very comfortable to sit in as well. Only one color is left in stock (Camel, as shown here at far left) and as mentioned, it's only available at some stores. But if you're lucky enough to find one, it's on sale for 15% off with the code OCTOBER - bringing this stylish chair to just $60.

Wednesday, October 3, 2018

Wednesday's Rave: This Prologue Sweater

Although I was lukewarm in my review of Target's new women's line, Prologue, I did find this one bright piece in the collection. This one shoulder "Brown" sweater - which I call more of a cinnamon color - is on trend and something you'd be apt to find at Zara. If you don't find your size online immediately, keep checking back. The day after Prologue debuted, all sizes of this sweater were sold out. Then a few days later, they re-stocked in most sizes. Now the selection is spotty again, but it says "temporarily out of stock" (vs. "sold out") which means they may be re-stocking again. A tip: this line runs large, so I'd recommend buying one size smaller than your usual size.

Tuesday, October 2, 2018

Tuesday's Rant: Store Pickup Cancellation Notices

On Tuesdays I sometimes take the opportunity to rant about something I do not like about Target… because although I love ‘em, they ain’t perfect. It's actually been almost a year since my last rant - and there's plenty of things that annoy me about Tar-jay lately - but today I'm ranting about store pickup cancellation notices. 

Ever order something on for store pickup, only to have the order mysteriously cancelled a few hours later - before you even have a chance to pick it up? This happens to me a LOT, resulting in an email notification like this one (shown) which makes it sound like *I* initiated the cancellation, which I did not. And what really grinds me is that if I go back and look up the item online at the same store, it shows that the item is clearly still in stock. I guess I find this so annoying because it's probably happened to me a dozen times in the past 6 months, which almost makes me want to avoid the online pickup tool altogether.

What about you, readers? Has this ever happened to you? 

Saturday, September 29, 2018

Fab Find: Delavan Tripod Lamp

I've been refreshing some of my home decor, including updating my living room lighting. One gem I recently found at Target was this "Delevan" Tripod Table Lamp by Project 62. I got it in black (as shown) but it also comes in Clear/Lucite as well as Nickle and Brass finishes. It's getting rave reviews on, and it's only $45 ($55 for the Lucite one).

Thursday, September 27, 2018

Healthy Snacks Available at Target

I found this article the other day on "Nutritionist-approved grab-and-go snacks your kid will actually want to eat", but honestly, the tips are great for anyone who wants to eat healthy snacks - not just kids. The reason I'm sharing it with you is because several of the snacks are available at Target.

In general, you want to look for snacks that are made of predominantly whole food ingredients, such as fruits, vegetables, whole grains (like oats, whole wheat, or sorghum), beans (such as chickpeas or lentils), nuts or seeds, eggs, and others. You also want to limit or avoid foods made with artificial sweeteners, preservatives, and flavors. And of course, you want to keep an eye on added sugars, as even seemingly healthy snacks, like granola bars and yogurts, may contain excessive amounts of added sugars.

Target carries RXBAR, which comes in a variety of flavors and contains limited ingredients and no added sugars. They also carry HIPPEAS Chickpea Snacks, in flavors like Bohemian Barbeque, Sriracha Sunrise, and White Cheddar to satisfy your cravings for chips. Likewise, Angie's Boom Chicka Pop (available in stores) allows you to get your crunch on in varieties like Sea Salt Popcorn and Kettle Corn. And finally, you can get your fruity fix with Bare Fruit Chips. Bare chips stand out because their apple and banana snacks are crunchier than the competition. Both the apples and the bananas are available in cinnamon as well as unflavored, and both fruits supply a good source of fiber.

Wednesday, September 26, 2018

Now at Target: Method's New Autumn Scents

The other day at Target I noticed that Method has rolled out their new "autumn-inspired scent collection" of soaps, including "Mulled Cider" and "Redwood Forest" (shown here). I smelled both, and they seemed awfully strong and artificially-scented, so I'll pass on these two varieties. I was also disappointed to see such plain packaging this season, in varied shades of brown... how boring!

Feels like Fall...

If you haven't already noticed, Target has swapped out all their BTS/College Dorm merchandise for new Fall decor. My local stores are exploding with warm harvest tones, as shown here, as well as holiday decor for both Halloween and Thanksgiving. Let's all enjoy this selection before the onslaught of Christmas comes!

Monday, September 24, 2018

Clearance Alert: Women's Swimwear

It's that time of year when Target puts their swimwear on clearance to make way for Fall coats and jackets. This year it looks like they have more inventory to clear out (as shown here) than in years past, so if you need a new swimsuit, now's the time to get it before the selection disappears from stores. I snapped this last week when they were running an additional Cartwheel discount on clearance items, but 50% off is still a great deal.

Tuesday, September 18, 2018

Cartwheel Deal: 40% off Halloween Candy Today

Target is running a Cartwheel deal - today only - for 40% off select Halloween trick-or-treat candy bags when you use Cartwheel in the Target App. My friends and I were debating this yesterday, as why would you want to buy your Halloween candy six weeks early? Then again, the candy on the store shelves isn't going to get any fresher than it is now, so why not take advantage of this deal? I'll give you a reason: because if it's around my house now, my family is going to eat it, and then I'll have to buy a whole new batch of candy to pass out on Halloween... which is probably what Target is hoping we'll do.

Monday, September 17, 2018

Coming Soon To Target: Cravings by Chrissy Teigen

Chrissy Teigen (who just revealed the correct pronunciation of her last name) is bringing a new line of kitchen accessories to Tar-hay.  On September 30th, the model, cookbook author and mom of two will launch the Cravings by Chrissy Teigen collection, available exclusively at Target.

The collection features all of the essentials that Chrissy uses to prep, cook and serve up her favorite recipes—like cast iron Dutch ovens and must-have serve ware—plus items like cutlery, glassware and pitchers that are perfect for entertaining family and friends in A-list style. There is something for everyone, with Target’s signature combination of chic design and incredible value. The collection boasts over 40 items to choose from, ranging in price from $4 for drinkware to $140 for a 12-piece cookware set.

And once you’ve stocked your kitchen with Chrissy-approved pieces, you’ll be ready to whip up something scrumptious. Cue Cravings: Hungry for More, the follow-up to Chrissy’s bestselling cookbook. The Target-exclusive edition (packed with exclusive recipes for oh-so-yummy snacks) arrives in stores and online September 18th.

To find out Chrissy's inspiration for this new collection, check out this Q&A on A Bullseye View.

Friday, September 14, 2018

The Look for Less: Gibson vs. A New Day

The brand Gibson has been coming out with different versions of cozy fleece tops for several seasons now, like this front-twist style. These tops are super-soft and warm, but not too thick and bulky. Now you could buy the 'real deal' Gibson gray fleece top on the left (at Nordstrom) for $49. Or, you could save some dough and get this dupe by A New Day (at Target) for just $19.99.

Wednesday, September 12, 2018

My Review: Prologue

Shortly after blogging yesterday about Target's new fashion line, Prologue, I saw it in person for myself. I guess some stores are putting it out in advance of the 9/14 launch date, which is the case at my local Sunnyvale Target, where this pic was snapped. Unfortunately, I was NOT impressed with what I saw.

As described in my previous post, Prologue is indeed sleek and modern, with clean lines and simple details. If you're into all that - and if this line fits you - then go for it! But what I found was a mishmash of cheap fabrics, drab colors, and extreme silhouettes - meaning either excessively big (like balloon sleeves and skirts to the ankle) or small (think shrunken sweaters and cropped tops). The faux leather, in particular, is dreadful and feels like plastic. It was the exact opposite of this description by Bustle, which said of Prologue "Since the designs and silhouettes are so simple, the label decided to really focus on expensive looking and feeling fabrics to elevate the looks." Wrong!

I did try on this basic black dress. With the attached wrap belt, it looked very much like something Zara or Mango would offer. But when I tried my usual size, I was swimming in it. So on a positive note, I guess in some Prologue styles you can go at least one size down. My advice would be to definitely try some looks on in store before ordering online to get an idea of how this line fits your body.

What about you, readers? Have you seen (or bought) anything from Prologue yet, and if so, what are your thoughts?

Tuesday, September 11, 2018

Coming Soon To Target: Prologue

Target is about to introduce us to Prologue, its latest brand of women’s apparel, in select stores and online nationwide this Friday.

According to The Star-Tribune, this new line – which has a modern, minimalist look – is a continuation of Target's strategy to revamp its collection of store brands on everything from housewares to fashion. Target has introduced more than a dozen house brands in the past 18 months.

Prologue is “very urban and very simple,” says Target spokeswoman Jessica Carlson. Looking at the preview pics, the line definitely has a very modern, clean aesthetic. And unlike some of their other recent apparel launches, Prologue doesn’t include accessories (such as shoes or jewelry) and not all plus-sizes are available in stores.

Similar to what they do with the Who What Wear brand, Target says its strategy with Prologue is to bring new styles to market every four to eight weeks. According to, this new collab is as good as Zara, but cheaper. 

For more insights on this new brand, check out this article on A Bullseye View. Prologue will be available starting this Friday, Sept. 14, in select Target stores and on Prices range from just $12.99 to $49.99, and will be available in sizes 0-16, with many pieces up to 26W available online. 

Friday, September 7, 2018

Fab Find: Pinecone Coaster Set

A few weeks ago I spied this lovely gilded pinecone coaster set by Hearth & Hand with Magnolia at Target.  Stacked up it looks like a pinecone figurine, but it comes apart to reveal a set of 4 golden coasters. Just $19.99 in select stores and at

And now a message from your sponsor...

Hello readers! I realize I haven't posted in a couple of months. To be honest, this former "Target Addict" isn't nearly as enamored with the Bullseye as I used to be a decade ago when I started this blog. I've just been finding it harder and harder to find worthwhile topics to write about. So I've decided to scale back, and most likely will just be posting 1-2 times a week vs. almost every day.

To those of you who have hung in there with me through the years, thank you for your patience and understanding. If you still want a 'daily dose' of Target, I suggest following targetdoesitagain or meetmeattarget on Instagram. FYI, there is another #targetaddict on Instagram, but that's not me ;-)

Tuesday, July 3, 2018

Fab Find: A New Day Ruffle Tank Top

Happy almost-4th-of-July, readers! I hope you're having a relaxing week. Today I want to share with you a fab find I found in stores a few weeks ago, but it took a while for it to hit This adorable asymmetrical ruffle tank - in a pretty white floral pattern - would look great on Independence Day paired with a pair of red jeans or a denim-blue skirt. Best of all, it's only $17.99... and through  July 4th, you can get for 20% off - either online with code JULY4 or in stores with the Cartwheel App.

And now a programming note... I'll be taking an extended vacation for the next month. That means no posts until August. Until then, I hope everyone has a fabulous Summer!

Sunday, July 1, 2018

The Look for Less: Valentino vs. Universal Thread

Bow slide shoes seem to be EVERYWHERE this summer. And with so many options, this is one trend where it's easy to save some dough.

Case in point: you could shell out $297 for the red suede Valentino slides, shown at top. Or you could get a super-similar look by Universal Thread (at Target) shown on bottom for just $24.97. Plus, now through July 4th, you can get an additional 20% off select shoes at Target with the code JULY4.

Clearance Alert: Hearth & Hand Office Supplies

I personally have not found Hearth & Hand With Magnolia products to go on clearance that often. I guess the line sells well enough to not need to mark it down. Which is why I was surprised to see all the Hearth & Hand office supplies marked down this past week (at least in my local Target stores) for 50% off.

There was a good selection of journals, notebooks, document boxes, file folders, staplers and tape dispensers - all half off. Online this H&H selection is labeled "Home Office", and seems to still be at full price.

New at Target: Heyday

Remember me telling you a few weeks back about the 3 new brands Target had in mind for GenZ?  Well one of those brands - Heyday - just launched at Target, and is highlighted in their new Weekly Ad.

Heyday invites customers to play up their look with the power of tech with fun cell phone cases, headphones, speakers and more. Plus they boast exceptional quality at make-you-do-a-double-take prices, with everything under $60.

Saturday, June 30, 2018

Clearance Alert: Target Home Decor

It's that time of year again when Target starts to clear out their home decor and furnishings to make room for all the dorm room/back to college offerings. So right now, you can score great items from Threshold, Project 62 and Opalhouse at 30 - 50% off. Some of the deals go even deeper: the other day I got this pretty tasseled Opalhouse table runner for 70% off! (although it seems to still be full price online).

New at Target: Made By Design

As if Target didn't have enough going on in the Home department - from Threshold and Project 62 to Hearth and Hand with Magnolia and Opalhouse, now they're introducing Made By Design: everyday items to simplify your life and complement your ever-evolving style.

With a clean, simple aesthetic, Made By Design pieces will look great in any home, whatever your style. They’re long-lasting and, like all of Target's in-house brands, is backed by their one-year guarantee return policy. Plus, most items clock in at under $30. You can check out the full look book here on

Made By Design debuted in all Target stores and on June 23. Prices range from $1 to $260 for bedding, bath accessories, storage solutions, kitchen tools and furniture, with most items less than $30.

Tuesday, June 5, 2018

Fab Find: Merona Swim Coverup

While perusing the Merona swim offerings that I told you about yesterday, I came upon this cute coverup (shown). The smocked waist makes it figure-flattering, and the orange tassels add a fun detail. Plus, it's very highly rated on, so I ordered it.

Monday, June 4, 2018

Target still offering Merona swimwear...

If you've perused the swimwear section at Target lately, you may have been confused - as I was - to see the Merona label everywhere. Almost a year ago, Target announced it was going to ditch the Merona brand. And by last September, the brand had pretty much disappeared from stores. So why the return with swimwear? I'm not sure, but a quick check of shows a large selection of Merona swimsuits (like this one, shown here) and cute coverups, all with the Merona label.

Clearance Alert: Opalhouse

I snapped this shot several days ago at one of my local Target stores... if you zoom in, you'll see dozens of little red clearance stickers on this display for Opalhouse.  This line is beautiful, and there's lots of great buys to be had. It makes me wonder why this line isn't selling out faster, but perhaps stores are making room for BTS/dorm room merchandise - ?

Speaking of sales: have you noticed that the Hearth & Hand with Magnolia hardly ever goes on sale? I can count on one hand the amount of H&H merch I've seen on clearance. And what happened to Hunter for Target? It seemed like once the collab was over, it was OVER; the leftovers never hit the clearance racks and seemed to be removed from stores within a month of launching in stores.

Monday, May 28, 2018

Fab Find: A New Day Tie Shoulder Tank

I realized today that I haven't been posting as frequently as I usually do...  partly because I have a lot of crap going on with me personally and partly 'cuz recently I came back from Target VERY frustrated as not only were they out of some of the things I needed, but they've started playing bad pop music into my local store, which is HELLA annoying.

But my mood changed today when I had some free time to myself and I visited a different Target store where I found this gem. Not only is this top SUPER cute, it looks much more expensive than $19.99. This looks like something you'd find at Banana Republic or JCrew (at twice the price) vs. good 'ol Tar-jay.

Target to launch 3 GenZ brands...

Target now has it's sights set on the generation after Millennials. Generation Z - the generation after Millennials -  is defined as people born from the mid-1990s to the early 2000s. This makes up 25% of the U.S. population, making them larger than the Baby Boomers or Millennials, and thereby a key market for the future of Target.

According to A Bullseye View, Target's younger guests (think teens and young adults) crave authenticity, creativity and Insta-worthy ways to show off their personal style. They know this because they did mountains of research, from interviews and visits to guests’ homes to inviting teens to HQ to share their perspectives and experiences. Turns out that these guests already love Target, but they want more: more ways to express themselves, more unique shopping experiences—and more for their money. Hence, the introduction of Heyday, Wild Fable and Original Use:

Heyday invites customers to play up their look with the power of tech. Think fun cell phone cases, headphones, speakers and more, all with exceptional quality at make-you-do-a-double-take prices (most pieces are under $20 and everything’s less than $60). Watch for Heyday to arrive at stores and in June.

Aimed at young women, Wild Fable offers trendy apparel and super-chic accessories and shoes are meant to mix, match and make your own, all for less than $40 per piece. The entire line’s designed to look and feel amazing from size 0 to 26W. Wild Fable makes its Target debut in August.

And the street style-inspired Original Use - geared towards young men - empowers experimentation with personal style. And no fussing with fit—everything’s available in Big & Tall sizes, too. This Target-exclusive brand arrives at Target and in August, with prices ranging from $10 to $40.

Monday, May 7, 2018

Fab Find: Baby Shower Balloons

In the Dollar Aisle at Target I found these adorable metallic script balloons. They come in "boy", "girl" and "baby" versions. And at just $5 each, you could buy several to decorate a baby shower or child's birthday party.

Hunter devolves into a small, sad display...

The Hunter for Target offerings at my local Target store has devolved into a small, sad display (as shown here). Three weeks into this collab, the special signage and dedicated floor space is gone, replaced by just the small "reminder" sign (that any returns from this collection needs to be returned within 14 days).  Every time I visit this store, the sad little collection changes, as more and more online returns trickle in. So far, the goods are still at full price (both online and in stores) but I have to wonder how much longer Target will wait until putting the leftovers on clearance.

Saturday, May 5, 2018

10 Best Allergy Products At Target...

Bustle has posted a roundup of the 10 best allergy products you can buy at Target. Some are predictable, such as a handheld vacuum, faux down blanket and hypoallergenic laundry detergent. But others are a bit of a surprise, such as faux houseplants and a filtered showerhead. You can check out the full list here. 

Friday, April 27, 2018

Now at Target: Magnolia Table Cookbook

As if the Fixer Upper empire isn't big enough, Target just launched a new cookbook by Joanna Gaines called “Magnolia Table”. The retailer is offering an exclusive Hearth & Hand with Magnolia edition of the book that you’ll only find at Target.

This special edition includes seven exclusive recipes, featuring delicious dishes like bacon and cheddar quiche and an open-faced grilled cheese with arugula and balsamic reduction drizzle, as well as bonus photographs and a handwritten note from Joanna.

From breakfast, lunch and dinner to small plates, snacks and desserts, there are over 100 recipes highlighting American classics and Gaines’ family favorites, as well as selections from the couple's newly opened restaurant, Magnolia Table. For a Q&A with Joanna about her inspiration for the book, check out this post on A Bullseye View.

Monday, April 23, 2018

Fab Find: $5 Beach Hats

In the Dollar Aisle at Target the other day I found these cute straw beach hats embroidered with fun messages. The one shown here had "beachy" printed on it, and I also saw one with "do not disturb" in black lettering. At just $5 each, you could get both to last you through the Summer!

Saturday, April 21, 2018

Target stops production of tall Hunter boots...

Yesterday, Target announced on their corporate blog that they had halted production of the womens' tall Hunter rain boots - the ones that had been delayed and were eagerly awaited by customers. According to their statement, "We had been made aware of some production issues with the boot we created for this limited-edition collection, and wanted to take the time necessary to ensure we were offering our guests a great product at an exceptional value." And they continued "After thorough evaluation, we’ve decided not to make this item available. We’re very sorry, but the production simply didn’t meet our standards, Hunter’s standards, or the standards we want guests to have when they shop at Target."

Lest anyone fret that these sub-standard boots will end up in a landfill, Target promises they are working with a third-party to recycle them.  And according to The Recessionista, folks who did happen to find the Hunter boots on launch day in stores were unable to purchase them as the were recalled at the cash register. However, at least SOME of the tall boots must have reached shoppers hands, as a quick check of eBay shows about 40 pairs for sale (although some are actually mens and toddler sizes).

Wednesday, April 18, 2018

Target adds 8 new Beauty brands...

As if Target’s beauty department wasn't crowded enough (did you know they offer over 1,000 different beauty brands??) they are now adding 8 more specifically designed for medium to dark skin tones. Starting today on (and May 20 in select stores) Target is introducing these cosmetic brands to their growing beauty assortment:

Coloured Raine, offering bold, colorful, cruelty-free cosmetics for women of various skin tones.

EveryHue, offering tinted moisturizers in 12 wearable shades, with an emphasis on warmer hues, and an array of makeup tools to help achieve a perfect application.

HALEYS Beauty, with products are that are vegan and made without sulfates, phthalates, parabens and fragrance.

HUE NOIR, which blends color, science and technology to offer a wide array of luxury, skin-nurturing cosmetics for women of color.

The Lip Bar, which offers vegan lip products in an inclusive array of shades for women of every skin tone, all at an affordable price point.

Makeup Geek,
which offers everything from colorful eyeshadows to lipsticks, bronzers and more.

Reina Rebelde
, a makeup line filled with bold colors for eyes, lips and face, gorgeous packaging and high-quality products.

Violet Voss, created by a team of makeup artists and born out of a mission to make long-lasting lip products, cruelty-free lashes and other highly pigmented makeup products.

PS: I just realized that Gizelle Bryant from Real Housewives of Potomac is one of the 4 women behind the EveryHue brand. 

Saturday, April 14, 2018

Now at Target: Hunter for Target

The Hunter for Target collection is finally here, both in stores and online. I will probably pass on this collab, as after perusing the offerings, there just isn't anything I'm thrilled about. The only thing I was remotely interested in buying were the tall rain boots (shown here on the far left) which Target notes on their site aren't available yet. The statement reads: "For guests eyeing the women’s tall rain boots, unfortunately they are delayed and won’t be available in stores or online when the collection launches. We apologize for any disappointment and we’ll share more information when we can." Which is just as well, since my Joules rainboots from Target a few seasons ago are still holding up well.

What about you, readers? Is there anything you have your eye on with Hunter, and if so, which item(s)?

Wednesday, April 11, 2018

Now at Target: Project 62 + Nate Berkus

As I mentioned back in February, Nate Berkus will live on at Target via an association with their in-house brand Project 62. Focused on bedding and bath, The Project 62 + Nate Berkus collection is now available in Target stores and, at prices ranging from $6.99 to $99.

“Target has been working with designer Nate Berkus since 2012 on a variety of collections, including everything from home décor to office supplies and more,” said Jill Sando, SVP of Merchandising at Target, on A Bullseye View. “Now that we’ve launched Project 62 with its approachable modern aesthetic, we felt that adding Nate’s signature design touch to the bed and bath assortment was the perfect complement.”

I personally am thrilled to see that this collab will include some throw pillows, like this Citron Perforated Leather Lumbar Pillow, as his pillows have always been some of my favorite items.

Thursday, April 5, 2018

New at Target: Bliss

Target has yet another new offering in the Health & Beauty Department. Now they've partnered with Bliss to re-launch the beloved spa brand. The original Bliss debuted in 1996, and although social media wasn't around then, I was very familiar with the brand via direct mail and online advertising. The coveted 'it' line was known for their bright-blue packaging and fun formulations, bringing spa style to the masses.

With Target's re-launch, Bliss gets even better. All the formulas in Bliss 2.0 are entirely cruelty-free and made without parabens and phthalates. And the full 36-product line is available at and, where everything will probably look drastically cheaper than you remember from 20 years ago — with every item in the new line under $25!

Now at Target: Opalhouse

As I mentioned last week, the Opalhouse lookbook is out, and merchandise was supposed to hit stores on April 8th. However, as of Tuesday (when I snapped this pic) one of my local Target stores already had all of the Opalhouse displays up and fully stocked. From the goods I inspected, this line seems well made and reasonably priced. If you've been looking for home decor that's more 'unique' and less cookie-cutter than Target's other lines, this is for you. That said, Target seems to be putting a lot of focus on Opalhouse... which means less room on the shelves for Project62 and Threshold merchandise.

Sunday, April 1, 2018

Happy Easter & Welcome Spring!

Happy Easter, readers! And a hearty welcome to Spring finally getting here with some overdue warmer temperatures. As a reminder, all Target stores nationwide are closed today in honor of the Easter holiday. In the meantime, check out these goodies I found in the Dollar Aisle the other day: a variety of garden supplies, such as garden gloves, copper garden stakes, and planting spacing rulers. I also saw cute ceramic hanging planters in pretty pastel shades - all just $3-5.

Friday, March 30, 2018

Lookbook: Opalhouse

Last month I alerted you that Target is launching a new home brand called Opalhouse. And now, the official lookbook is here.

“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “With the addition of Opalhouse, our guests will have access to more aesthetics than ever, giving them the opportunity to discover items that reflect their individuality and style, bringing joy to their homes in an easy, affordable way.”

On April 8th, the Opalhouse Spring collection—with more than 1,300 pieces across bedding, bath, décor, tabletop and furniture—will be available in all Target stores and on But in the meantime, you can check out the full lookbook to pick out your favorite must-have items.

New at Target: Magnolia Home by Joanna Gaines Paint

Attention, Fixer Upper fans! Not only is Target dropping more than 150 new pieces in the Hearth & Hand with Magnolia line this weekend, but starting April 1, they're debuting a curated collection of Magnolia Home by Joanna Gaines® Paint products. Developed in partnership with the KILZ® Brand, this new paint line gives guests even more access to and design inspiration from Chip and Jo.

Thursday, March 22, 2018

Target Debuts New Line of Swimsuits w/o Airbrushing...

People Magazine reports that Target is continuing their promise to keep swimsuit ads free of reshaping or airbrushing with their new 2018 campaign.

The retailer debuted their new line of suits — with over 1,700 different styles — and stayed away from overly editing their models. Target says in a press release that it’s all part of their goal to celebrate womens’ bodies.

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit,” they announced. “Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Target first went airbrushing-free with their 2017 swimsuit ads, which featured model and body activist Denise Bidot, dancer Megan Batoon, pro skateboarder Lizzie Armanto and TV host and model Kamie Crawford. This came after the brand was mocked for a photoshop flub in 2014 on a swimsuit model. The badly-done editing left the model with an extra-long arm, and a missing hip and crotch.

Monday, March 19, 2018

Fab Find: Dollar Tea Towels

The Dollar Aisle at Target is stocked with plenty of cute Spring items, including these pretty tea towels in colorful prints. And at just $1 each, you can afford to get them in each color and pattern!

The Look for Less: Ralph Lauren vs. Ava & Viv

Thanks to eagle-eyed reader Cotton Candy for this latest find. She really liked the Ralph Lauren gingham-checked shirtdress (shown at left, at Macy's) for $145. In her quest to find a more affordable dupe, she found this adorable gingham shirtdress by Ava & Viv (shown on the right, at Target) for just $29.99!

Thursday, March 15, 2018

Sale Alert: La Roche-Posay

If you're already a fan of - or been wanting to try - luxury skincare line La Roche-Posay, head on over to Target this week. They've got almost the entire line on sale, from moisturizers and cleansers to serums and suncreens, at buy 1/get 1 25% off. What I like about La Roche-Posay is that most of their products are phthalate and paraben free - with no added fragrance - making them ideal for sensitive skin. I'm going to take advantage of the sale to try their Effaclar BB Blur Fair/Light, Oil-Absorbing Face Cream Mousse with Sunscreen (shown here) which is very highly rated on

Wednesday, March 14, 2018

New at Target: Love Taza Luggage

The perfect family vacation should include plenty of fun time for the kids, relaxation time for the adults, and plenty of quality time spent together. And no matter your destination, you're going to need a reliable bag, handy accessories and something to keep the kiddos entertained. That's why Target has teamed up with Naomi Davis, founder of the blog Love Taza, to launch a new collection of travel gear for the whole family. From rolling suitcases and kids’ carry on backpacks to neck pillows and activity kits, this line has everything your family needs to travel in comfort and style—all at affordable price points.

To find out more about how Naomi created the collection, check out her interview here on A Bullseye View.

Monday, March 12, 2018

Back at Target: The Wedge Zip Espadrille

If you've been a fan of the Merona "Meredith" wedge espradrille, I've got good news! Despite retiring the Merona brand, Target is bringing this style back under the Mossimo Supply Co. brand as the "Emilee" sandal.  This popular shoe is actually a dupe of a past Michael Kors style from 2014, which Target kept bringing back each year and renamed the "Ruth" in 2017. My one gripe is that the Mossimo version only comes in one color - a neutral light tan fabric - but hopefully they'll add more colors later on this Spring.

Saturday, March 10, 2018

Now at Target: Limited-Edition Easter Candy

Target has some new, limited-edition candy flavors in stores — just in time to sweeten your Easter basket. As shown here, the offerings include Starburst Jumbo Jelly Beans (in fun flavors like cherry, strawberry, orange, green apple, grape and lemon),  Neopolitan M&Ms, and Peeps Delights in Neapolitan, Lemon Sherbet and Orange Sherbet.

Target will also be carrying Ghirardelli Dark Sea Salt Caramel Eggs, Dove French Vanilla Bunny, Reese's Easter Peanut Butter Gold Eggs, and Lindt Easter Hardshell Eggs.

Thursday, March 8, 2018

Target Planning More Store Remodels...

Target is speeding up their store remodeling plans, with 2018 bringing nearly triple the number of remodels. This is part of their effort to reimagine more than 1,000 stores across the country by the end of 2020.

According to A Bullseye View, Target is tailoring each remodel to meet the specific needs of local guests, so no two remodels will look exactly the same. And to stay true to their sustainability efforts, they'll continue to add features like LED lighting and solar panels to many stores—efforts that have helped more than 80% of stores to become Energy Star certified.

Other plans include adding music in the background, a more modern design aesthetic across the store, and enhanced merchandise presentations, including areas that showcase trends and top-of-mind products for the season. Many stores will have features that help them get online orders to guests even faster, like a bigger Order Pickup counter or a Drive Up lane in the parking lot. I personally have noticed the addition of more self-checkout lanes at my local stores, as well as re-vamped grocery sections illustrated in the before/after pics shown here.

What's your take, readers? Have you noticed whether your local store has been remodeled, and if so, do you like the changes?

Sunday, March 4, 2018

New Spring Things at Target...

While the East Coast is battling a nor'easter and the West Coast is being pummeled by rain, Spring has already sprung at Target. From this pretty display I saw at my local store to the new Hearth and Hand with Magnolia Easter Collection, Target is bursting with fresh new merchandise to welcome in Spring. Target has also brought back their Patio & Garden Department, just in time to usher in the new season.