Thursday, August 17, 2017

Double-Take: FENTY Puma vs. Mossimo

It's time for another double-take, where we take one item from Tar-shay and match it up against a lookalike - yet pricier - designer piece. Today we have two trendy bow slide sandals in blush pink. Both are cute, but one is from the FENTY Puma collab with Rihanna and will set you back $90 (at Bloomingdales) whereas the other pair from Mossimo costs just $22.99 (at Target). Which one is which? The answer appears in the comments section below.

Wednesday, August 16, 2017

Sale Alert: Merona Modern Ankle Pants

As I've mentioned in my recent posts, I'm snapping up as many Merona basics as I can before the brand disappears from Target forever. This morning I was delighted to discover that my favorite Merona Modern Ankle Pants are now on clearance online (for just $13.98 each). Plus, with the coupon code SAVE20, you can get an additional 20% off your purchase. One caveat: there's only a couple of colors left online, so you may find a greater selection in stores.

Monday, August 14, 2017

Target refreshes brands to stay relevant...

The Star Tribune printed an in-depth article over the weekend about Target's new brands and revised marketing strategy. Here are some highlights that I found interesting:
  • Replacing kids' brands Cherokee and Circo last year with Cat & Jack was a smart move, as it grew sales by double digits and just hit $2 billion in its first year.
  • Their new men's brand - Goodfellow & Co. - is a nod to the department store in downtown Minneapolis that launched the Dayton family's retail empire that eventually became Target. In addition to being more fashionable, Goodfellow clothes have been created with attention to how they feel and fit, offering several styles in pants.
  • A New Day will feature new pieces every month, instead of quarterly as with the older brands (like Merona). Target is hoping the change, - which brings it more in line with some of its competitors like J. Crew and Zara - will drive more frequent trips to see new merchandise. This is Target's answer to the "fast fashion" trend.
  • Target also saw an opening in the market for JoyLab, a new fashion-focused athleisure line aimed at a younger customer than the Lululemon crowd. Target decided to create a new brand for it rather than making it part of C9, another major Target athletic brand.
  • Regarding pricing, Target claims that while their new offerings will have better-quality fabrics, the prices will not be higher. Target will start with more of an everyday low pricing strategy from the get-go, with the intent to move away from the cycle of marking items up and then relying on promotions to help move them back down. This might be why the clearance racks at my local store have disappeared.

Thursday, August 10, 2017

New at Target: BARK by Barkbox

Starting next week, Target is stepping up their pet game with the introduction of toys and treats from BARK - the maker of subscription service BarkBox. If you’ve never tried BarkBox, you’re going to love their fun and quirky toy and natural treat offerings, including the Destroyer’s Club, Best Toys Ever, New York City Treats, Best Treats Ever and more - all exclusively at Target.

In addition to the BARK line, Target is also rolling out 200+ new finds from their revamped Boots & Barkley line and the addition of natural pet food options from Blue Buffalo.

Tuesday, August 8, 2017

A New Day vs. Merona

As I blogged over the weekend, Target's new brand A New Day (A.N.D.) and Merona seem awfully similar. But after visiting another Target store yesterday, I do see key differences:
*Unfortunately, the fabrications of A.N.D. seem cheaper and not as nice as Merona was. Case in point: this striped boatneck tee was thinner than identical offerings from Merona.
*Speaking of fabrics, it looks like A.N.D. is using more poly and spandex, whereas Merona would include cotton blends.
*Construction also seems off. In inspecting a lace-up tee by Merona, it had a lot more shape and style to it than the A.N.D. one, which just seemed boxy and shapeless.
* The sizing has shrunk. Again, using this tee as an example, I picked up what I thought was an XS or S, only to be shocked it was a M. So this style seems to run at least a full size smaller than the same top in Merona,

Furthermore, Target seems a bit schizophrenic in its Womens Department right now: you have Merona being phased out, A.N.D. brought in, Knox Rose for the boho set, Xhilaration for Juniors, and Who What Wear with their 'streetwear' (which I'm not feeling anymore - enough with the bizarre sleeves and fringe hems already!). I'll probably be gravitating more towards Mossimo than anything else at this point.

Monday, August 7, 2017

New at Target: Cloud Island

I must have missed the news, but back in May Target introduced a new nursery collection of nursery d├ęcor and bedding called Cloud Island. Now they are adding bath and layette to the mix. Divided into three core themes — Black & White, Adventure Awaits and Floral Fields — there are plenty of products for parents to mix and match as they please. The new Cloud Island offerings will be rolling out in Target stores and online at Target.com throughout August.

Sunday, August 6, 2017

Is Target getting rid of their clearance racks?

Today I had a leisurely trip to Target (more so than yesterday) and inspected the new A New Day clothing more in detail. My first impression was correct: it is almost identical to Merona. One difference I did notice is that the dresses seem to skew a bit "younger" than Merona - meaning shorter hemlines and slimmer cuts - which doesn't thrill me. But overall, it's all very similar.

I also noticed that the clearance racks have disappeared in the Women's Department at my local store. Instead, clearance items are tucked into the regular racks. For instance: in this pic, you'll see a few red clearance stickers sticking out (on the Merona denim dresses in the middle) but the rest of the clothing on this rack is full price. One of the articles I read about Target's new brands stated that part of their new retail strategy includes having less sales. I wonder if their plans also include eliminating - or cutting back on - separate clearance racks?