Saturday, January 24, 2015

Double-Take: Merona vs. Topshop

It's time for another double-take, where we take one item from Tar-shay and match it against it a pricier designer piece. Today we have two crew-neck gray pullover sweaters, both with jewel embellishments scattered on the front. But one of them is from Topshop (as seen in Real Simple Magazine) and retails for $92, whereas the other is from Merona (at Target) and is on clearance at 40% for just $16.78 (and is even cheaper in stores!). Which one is which? The answer appears in the comments section below.

Everything old is new again...

As I stated in my post the other day, Target seems to be recycling their old signage (for the past 2 years!) for their Great Save event. Well that's not the only thing they're rehashing. If you were a fan of their shoes last Spring, you'll be happy to know that they're bringing back exact replicas of two popular styles:

Friday, January 23, 2015

AVA & VIV Lookbook

Refinery 29 has posted the entire lookbook from AVA & VIV, Target's new plus-size line. You can view the slideshow - all 100+ pics - here on their site.  Prices for each piece are also posted. And in this particular shot, I also noticed that these Sam & Libby "Ashland" silver-studded sandals were also featured.

Wednesday, January 21, 2015

Coming Soon to Target: AVA & VIV

Target has just announced the debut of a new plus-size line called AVA & VIV. Arriving next month, the line is designed by Target’s uber chic in-house design team and features stylish basics along with trend-driven statement pieces that fashionistas will love. Similar to Target’s other apparel lines, AVA & VIV will be updated monthly, with prices ranging from $10 to $79.99.

“Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.

In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg (shown here) to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting gals had a chance to offer their stylish two cents on designs that were in progress for the fall. If Chastity's name sounds familiar, it's because she's the blogger who publicly boycotted Target's Altuzarra collection when it failed to include plus sizing. More recently, she shared her support of the decision to include larger sizes in the brand's Lilly Pulitzer collaboration.

To preview AVA & VIV - plus hear the blogger's commentary on the new line - check out this video on A Bullseye View. AVA & VIV will hit all Target stores in mid-February through March. The line will be available on Target.com on Feb. 22. 

Monday, January 19, 2015

Back at Target: The Great Save

"The Great Save" (or whatever Target is calling it these days) is back, taking up the space usually reserved for seasonal merchandise. Target introduced the concept back in 2010 in order to set up a "warehouse-club experience" in stores, similar to Costco or Sam's Club. The intent is to draw more store traffic with deals on necessities, and offerings include a selection of bulk-packaged, family size, and bonus pack items from brand names like Pepsi, Huggies, Lysol, etc. This promotion usually sticks around until late February, when Target swaps it out for their Garden & Patio section.

I didn't cover this section last year, but oddly enough it looks like Target is using the exact same signage they did in 2013. In fact, my snapshot from 2 years ago and today (shown here) are almost identical.

Saturday, January 17, 2015

Fab Find: Merona Roll-Sleeve Tunic

Yesterday at my local Target store I was lucky enough to nab two of these versatile tunic tops by Merona in Black (no longer sold online) and Beige. Dressier than a sweatshirt - but long enough to wear with skinny jeans or leggings - this is going to be my new "go-to" top for the weekends. It also has a really cute exposed-zipper detail in the back. And best of all? It was marked down on clearance to just $6.78!

My store didn't have it in Gray (shown here) but I will definitely be searching the clearance racks at other Targets to try to find it!

Thursday, January 15, 2015

Target to close in Canada...

USA Today reports that Target is pulling out of Canada after only two years. The U.S. retail giant announced today that it plans to abandon its 133 stores in Canada, which have suffered from poor supply chain management and a misguided pricing strategy. In total, the operation has lost more than $2 billion since the expansion was announced in 2011.

The Canadian business is seeking court approval to begin liquidation, the Minneapolis-based retailer said in a statement. The move will lead to a $5.4 billion write-down. CEO Brian Cornell said in a statement that the holiday season wasn't strong enough to bolster Target Canada's chances for success.

"The Target Canada team has worked tirelessly to improve the fundamentals, fix operations and build a deeper relationship with our guests," Cornell said. "We hoped that these efforts in Canada would lead to a successful holiday season, but we did not see the required step-change in our holiday performance." Cornell also said that "we were unable to find a realistic scenario that would get Target Canada to profitability until at least 2021."