Thursday, March 5, 2009
Prince coming to a Target near you
The superstar recording artist Prince is releasing a three-disc CD set at Target at the end of this month. The set will include two new albums — "LOtUSFLOW3R" (shown at left) and "MPLSoUND" — as well as a third by his new artist, Bria Valente, for a total of just $11.98.
Prince is just the latest music legend to release new music exclusively through a major retailer. AC/DC and the Eagles were among the acts who sold millions of CDs through their partnership with Wal-Mart.
Prince has released his recent CDs through major labels, but they were one-album deals that gave him the flexibility to go elsewhere when the project was done. Last fall, he released a coffee table book of photos titled "21 Nights" documenting his record-breaking, 21-night run at London's 02 Arena in 2007. The book also included a CD of live performances.
"Prince has long been renowned as one of the world's most original and iconic musical artists," said Mark Schindele, Target's senior vice president of merchandising. "We are thrilled to have the opportunity to share his most recent work with our Target guests."
The CD set will be on sale at Target stores and Target.com on March 29.