Sunday, October 8, 2017

Target tops Two-Buck Chuck...

Back in August I alerted you that in order to combat Trader Joe's Two Buck Chuck in the wine department, Target was developing their own line of "cheap wine". Similar to the Charles Shaw brand at Trader Joe's, Target's new brand California Roots offers "wine blends carefully crafted with premium, California-grown grapes at just $5 a bottle."

Well it seems that Business Insider has done a side-by-side taste test, and according to them, Target wins - at least in the Cabernet department. According to BI, "Target's California Roots cabernet has a delightfully smooth and silky mouthfeel that languishes on the tongue. It's full-bodied and has a satisfying consistency — especially when compared to Charles Shaw's rather lanky and watery cab."

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