Coming Soon to Target: Hearth & Hand with Magnolia

Chip and Joanna Gaines—the duo behind  Magnolia and the hit HGTV show “Fixer Upper”—announced some big news yesterday. This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with Chip and Joanna. It’s Magnolia’s first time working with a retailer to design and create product, with over 300 items spanning tabletop, home décor and gifts.

The best part? This is not a limited time collab. This partnership will last multiple years, and will refresh season after season, bringing Target’s guests stylish home goods on an ongoing basis. The first collection debuts in early November, just in time for holiday gatherings. The collection reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches. And in true Target style, most of the items are under $30.

Hearth & Hand with Magnolia arrives at all Target stores and Target.com on Nov. 5, with prices ranging from $.99 to $129.99.