two months ago, Target's new brand A New Day seems awfully like their old brand Merona, despite the claim that A.N.D. is supposed to be more "hip" and "edgy". Case in point: on the left is a pic of one of the last Merona items I bought back in July: a rust-red chunky cowl neck sweater. And on the right is the same exact sweater from A.N.D., for the same price ($29.99).
And I'm not just judging by the pics: I actually found this sweater in the store and saw for myself that it was exactly the same as the Merona one, only there was the A.N.D. tag sewn in it instead. Likewise, a quick search on Target.com shows other A.N.D. versions of old Merona favorites - like this colorblock hooded car coat and this plaid pullover sweater. My point is that if you've been mourning the loss of Merona (as I have) give A.N.D. a chance. That said, I haven't been entirely impressed by the quality of A.N.D., as it seems lower than compared with Merona. And Target isn't living up to the claim that this new brand will have better price points, as thus far prices are trending the same as Merona.