Target's new brand is just like it's old brand...

This morning I had to make a VERY short Target run to buy some household essentials, and as I was walking past the Women's Department, guess what I saw? A whole rack of Target's new brand A New Day, which wasn't supposed to hit stores until later this month. And guess what? It looks JUST like Merona. I know it's hard to tell from this crappy pic I snapped, but literally, it's as if Merona simply got a facelift (and a new garment tag). Slim chino pants? Check. Tunic-length button-down shirts in plaids and clip dot patterns? Check. Boxy cuffed-sleeve tees? Check. It's all there, and the price points seem the same as Merona as well.

So color me confused, readers. I thought the point of cancelling Merona and replacing it with A New Day was to offer customers something new and different, but none of what I saw today demonstrated that.