I blogged over the weekend, Target's new brand A New Day (A.N.D.) and Merona seem awfully similar. But after visiting another Target store yesterday, I do see key differences:
*Unfortunately, the fabrications of A.N.D. seem cheaper and not as nice as Merona was. Case in point: this striped boatneck tee was thinner than identical offerings from Merona.
*Speaking of fabrics, it looks like A.N.D. is using more poly and spandex, whereas Merona would include cotton blends.
*Construction also seems off. In inspecting a lace-up tee by Merona, it had a lot more shape and style to it than the A.N.D. one, which just seemed boxy and shapeless.
* The sizing has shrunk. Again, using this tee as an example, I picked up what I thought was an XS or S, only to be shocked it was a M. So this style seems to run at least a full size smaller than the same top in Merona,
Furthermore, Target seems a bit schizophrenic in its Womens Department right now: you have Merona being phased out, A.N.D. brought in, Knox Rose for the boho set, Xhilaration for Juniors, and Who What Wear with their 'streetwear' (which I'm not feeling anymore - enough with the bizarre sleeves and fringe hems already!). I'll probably be gravitating more towards Mossimo than anything else at this point.