Hot off the presses! Target has signed designer Nate Berkus for their new home collection.
Come October, the Bullseye will feature The Nate Berkus Collection: over 150 home products painstakingly designed by Berkus himself, including bedding, bath, accessories, lighting, rugs and window treatments.
Berkus said the partnership with the $68 billion Minneapolis-based cheap chic retailer is a kind of dream come true. "Quality and design are my first requirements, but everything has to be affordable," he said in an interview with the Star Tribune. Products bearing his name will be priced from $5.99 to $149.99.
Berkus became the design expert on The Oprah Winfrey Show in 2002, after redecorating a teensy studio apartment for the program. He's honed a design style noted for its simplicity and layering of textures, often with a natural theme. "I love objects that strike up a memory, or really resonate with you when you buy it," he said.
Neither Target nor Berkus have released financial details of their "multi-year" partnership. But it comes just after Target ended its groundbreaking 13-year relationship with the architect Michael Graves, who designed housewares for the retailer ranging from kitchen mops to can openers.
Mindful that Target shoppers may not be able to indulge in wholesale redecorating projects in a tough economy, Berkus said his collection can be added to, over time, and layered into existing rooms and decor. The patterns and materials are signature Berkus: A chevron-patterned duvet cover, towels bearing an ikat pattern, herringbone window panels, and decorative objects featuring metal studs and snakeskin finishes.