John Mulligan, executive vice president and chief financial officer of Target released the following statement: "People say that J.C. Penney has stolen our mojo because their ads look like ours. I think there are a couple of commercials and circulars that look like our brand, [but] that’s not stealing our brand.…There’s the misperception that it’s getting away from us and that’s not true at all."
1 comment:
I went to JCPenney for the first time in years over the weekend. They may have new ads, but their merchandise was still awful (I was shopping for a pre-teen daughter). I'll take Target over JCP any day.
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