Wednesday, May 16, 2012

JCP continues to copy the Bullseye…

Last month I commented how JC Penney’s new ads are looking awfully similar to Target’s old ones.  That isn’t entirely surprising, as JCP hired Target’s former CMO as their president late last year and also brought on Target’s former ad agency, the award-winning Peterson Milla Hooks. But now the NY Post is reporting that JCP is also adopting an “in-store shops” model (similar to Target) this Fall as it rolls out a swath of new brands.  And one of those new brands just happens to be a housewares line from Michael Graves (who recently ended a long partnership with Target).

1 comment:

Royaltygirl said...

I wish they would get issac mizharai at penny's! They already had this model with sephora anyway. I like the concept!