Friday, May 25, 2012

Target to sell Gay Pride t-shirts

With the Obama administration coming out in support of marriage equality earlier this month, Target has stepped up to the plate by launching a charitable T-shirt line in support of gay pride. Pictured is one of the 10 different designs, which will only be sold online on Target.com (and not in stores).  Two of the designs - including the ‘Love is Love’ shirt shown here - were designed by singer Gwen Stefani.  Each T-shirt sells for $12.99, and all proceeds up to ($120,000) will be donated to the Family Equality Council.


Of course, this move by the Bullseye doesn't come without controversy, especially since Target already faced a boycott two years ago when it donated $150,000 in support of anti-gay Republican Tom Emmer of Minnesota.  Now the backlash comes from the other side, as Conservative groups that claim to support families are outraged that Target is selling these shirts in support of Gay Pride Month (in June). 

5 comments:

Elizabeth said...

Poor Target, they are damned if the do and damned if they don't!

Suzy said...

can't feel pity for 'poor target'. They could have remained neutral in the culture wars - they have brought these controversies on themselves.

Sandee Royalty said...

I always thought stores should be neutral about things like this and also politics. too bad for Target, they just couldn't stay out of the battle.
xoxo,
Sandee

C said...

Interesting that you didn't link the shirts. http://www.target.com/c/ways-to-shop-pride/-/N-56ep7#?lnk=sr_rd_pride

ruzzel01 said...

Cool shirt!

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