Liz Lange celebrates 10 years at Target

At a recent party celebrating the 10th anniversary of her partnership with the Bullseye, maternity designer Liz Lange was quoted as saying “If someone told me 10 years ago that I’d be working for Target, I would have said, ‘You’re smoking crack.’” Lange added - when asked how she knew she had really “made it,” - that “It was the day Target asked me to partner with them.”

WWD reports that the party space, a penthouse near the High Line, was patterned after the designer’s home. In conjunction to the event, Trisha Adams, senior vice president of apparel and accessories at Target, said the retailer would be donating $10,000 to Jhpiego, Lange’s pet organization, which provides lifesaving cervical cancer programs around the world. Lange is a survivor of the disease.

Lange’s maternity collection for Target has grown from 12 to 14 pieces a season to 40 to 60 items each season. A very pregnant Molly Sims, who’s due in just four weeks, was excited about the designs. “This just didn’t exist 10 years ago,” she said, holding a denim skirt with a stretch waist. Shown here is one of the fabulous Liz Lange for Target maxi dresses from last Summer's collection.