Target celebrates debut of The Shops at Target

On Tuesday night, Target celebrated the launch of its latest retail offering - The Shops At Target - with a bash in the lobby of Chelsea’s IAC building in New York City. The collections and shop-in-shop experiences were created in collaboration with various boutiques from around the country, including The Candy Store in San Francisco, beauty chain Cos Bar, Boston’s Polka Dog Bakery, Privet House in Connecticut, and The Webster in Miami Beach.  All Shops will officially debut in Target stores and on Target.com on Sunday, May 6.

According to ThreadNY, during the event items from the The Shops hung from the ceiling in installations including jars of candy, plates and makeup. In addition to performances by Wilson Phillips and Theophilus London, the party also drew the likes of actresses January Jones and Emma Roberts (shown here) who showed up wearing a cardigan from the collection that will retail for $32.99. "I like a mix," the actress said. "I love to shop at places like Target and H&M and mix it in with Chanel and Isabel Marant.”