Friday, January 13, 2012
Apple mini-shops come to select Target stores
In addition to The Shops at Target program, The New York Times reports that Target plans to test Apple centers at 25 of its retail locations this year.
A Target spokeswoman described the tests as “expanded displays” of Apple products, but declined to say how the merchandise would be arranged or whether there would be Apple Store-like displays to showcase it.
Apple already has small stores within Best Buy locations, but enlarging its presence at Target would make the computer, phone and music brand more accessible to everyday shoppers who are not necessarily looking for electronics.
Target currently sells some Apple products, like iPads and iPods, but it does not sell Macintosh computers. Target declined to comment on whether the test centers would include computers.