Monday, July 12, 2010
Target to phase out Garden Centers
One of my earliest rants (over two years ago) was about Target's "vanishing Garden Centers". At the time, I lamented the fact that two of the three Target stores in my area had eliminated their Garden Centers, and only one I knew of still carried fresh plants, flowers, herbs, potting supplies, and garden accessories year-round. Well unfortunately, that's about to change with breaking news that Target intends to phase out all of its garden sections nationwide.
The move is part of a plan to increase the company's focus on its grocery offerings. The garden section is being planned for elimination by September.
"After careful review and consideration, Target has decided to close our Garden Centers," according to a statement from a Target spokeswoman. "This is no longer a profitable business for us and does not provide significant value to our guests. The effective close date for our Garden Centers will be late September. In the meantime, we will operate our business as usual throughout the spring and summer season."
This news makes me so sad, and I couldn't disagree more with this Target spokesperson about the Garden Center not 'providing value to Target guests'. What I loved about Target's Garden Center is that they often stocked unique plants that I wouldn't normally have found in the sea of offerings at other big box stores like Home Depot or OSH. Yes, Target's Garden Center was small and compact, but that's what I liked about it; the plants and accessories were always attractively displayed and not just stacked in rows like a traditional plant nursery. Plus, having the Garden Center at Target saved me a trip to another store when I needed to pick up some more potting soil or a gift plant like an Easter Lily or Orchid. I guess if the endeavor wasn't profitable for Target, I can understand that... but I still don't have to like the decision.