Target has announced a new partnership with 16-year-old professional surfer Carissa Moore. "I love Target and I am honored to make my relationship with them official," said Carissa. "Target opened two stores in Hawaii this year and it’s been great to have one so close to home. I’m really excited and am looking forward to working together. I know we’ll have a lot of fun."
An 11-time NSSA National Champion, Carissa was born and raised in Honolulu, HI. She is currently tied for first place in the Women’s World Qualifying Series.
"Carissa is a phenomenal athlete as well as a terrific ambassador of women’s surfing. We are excited about the partnership and to be supporting her in ways that will assist her continued progression," said Troy Michels of Target lifestyle marketing.
Target has been a long-time partner with many athletes that appeal to teens and young adults. Most recently, the company has worked with snowboarder Shaun White on clothing lines for boys and young men. It is yet unknown what the extent of the partnership with Carissa will be, but I assume that like Shaun, she'll lend her name to some sort of sportswear line.