If you've perused the swimwear section at
Target lately, you may have been confused - as I was - to see the
Merona label everywhere. Almost a year ago,
Target announced it was going to ditch the Merona brand. And by last September, the brand had pretty much disappeared from stores. So why the return with swimwear? I'm not sure, but a quick check of
Target.com shows a large selection of Merona swimsuits (like
this one, shown here) and cute coverups, all with the Merona label.
3 comments:
My understanding is that the “Merona” designation was carried over one last season because the new brand wasn’t ready for launch. Watch for swimwear + cross-category brand “Kona Sol” to launch next winter. Also expected to launch is “Sun Squad,” a seasonal brand of all things summer: pool floats, tiki torches, disposable tableware, party decorations, lanterns, etc. I’m anticipating heavy promotional branding and store presentation next spring.
JCH: thanks, as always, for your "inside info"!
My pleasure! Hope you’re enjoying the summer!
Post a Comment