Monday, April 23, 2012

Target's epic Photoshop fail...

Target Australia (which -  as a reminder - is quite similar but actually a separate entity from Target US) recently had a major Photoshop fail.  In one of their ads this month, they featured a happy-looking family wearing fleece tops and pants, which were advertised as 30% off.  The issue was that before the ad circular went to print, no one noticed that the dad in the picture had one hand too many!  All three hands are shown circled here. 

According to The Daily Mail, the accidental "extra hand" is the one sitting on mom's shoulder, in an attempt to make the idealized family unit look even more close-knit.  At some point that idea was nixed, but the additional hand remained (and wasn't caught) in the proofing stage before the ad went to print.

1 comment:

Taylor said...

Ha! Maybe it's part of Target's new 3-armed sportswear line for men... who have an extra arm.