Tuesday, April 3, 2012

Target taps former Gap exec as new CMO

News broke yesterday that Target has gone outside the company for its new chief marketing officer, choosing an industry veteran who has worked at Gap Inc., Coca-Cola and a number of advertising agencies.

The Bullseye has named Jeffrey Jones Jr., 44, to the position previously held by Michael Francis, who left Target in October to become president of J.C. Penney. Jones most recently was partner and president of McKinney, a North Carolina-based advertising agency. Before that, he served as chief marketing officer at Gap, responsible for its marketing strategy and retail store design.

"Marketing is a key differentiator for Target, and I am confident that under Jeff's stewardship we will continue to build on our long history of surprising and de-lighting our guests," Gregg Steinhafel, Target's chairman and CEO, said in a statement.

"Target is a brand I've studied and admired as a marketer for more than a decade, and one my family shops almost daily," Jones said in a statement. "I am ecstatic to lead the marketing team and help shape the future of one of the world's most loved and iconic brands."

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