Some people are addicted to love. Others are addicted to drugs. I'm addicted to Target. Seriously....
Monday, September 12, 2011
Target takes aim at college consumers
The New York Times had an interesting article their business section yesterday about how key brands - including Target - are aiming to convert college kids into future customers. At the University of North Carolina, Target went so far as to sponsor a welcome dinner on the Friday of move-in weekend. Then on Saturday, for the first real social event of the year, it hired buses to ferry students to a Target store in Durham for a midnight shopping trip. Shown here is the Target mascot line-dancing at the event; you can read the full article on the NYT's site.
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