Coca-Cola - in an effort to maintain Diet Coke's #2 spot in the soda market - is giving the brand a new, edgier feel. They're bringing back a limited-edition design it tried out last fall, MSN Money reports. The design zooms in on the "D" and "k" in the old Diet Coke logo, a bold crop that still retains the familiar silver, black and red colors.
Adweek describres the look as "a modish and (for a global brand) even daring design that refuses to reveal the brand's complete name." You can still find the entire name on a small part of the can.
Coca-Cola tested the design at Target stores in the San Francisco bay area, and knew it was a success when they saw a growth in sales that outpaced the rest of the country.
Adweek describres the look as "a modish and (for a global brand) even daring design that refuses to reveal the brand's complete name." You can still find the entire name on a small part of the can.
Coca-Cola tested the design at Target stores in the San Francisco bay area, and knew it was a success when they saw a growth in sales that outpaced the rest of the country.
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