Friday, June 11, 2010
New at Target: Miss Jessie's Haircare Products
Curly-haired girls know that finding a product that works is like searching for the holy grail. It was this frustrating search that led half Japanese/half African-American sisters Miko and Titi Branch (pictured) to create their own haircare line, based on recipes their own grandmother brewed in the kitchen to treat the girls' style-resistant and unruly hair. Hence, Miss Jessie's Original was born (and thereby named after granny).
"We would have to go to stores, buy up a bunch of different products, and make up our own cocktails, using them in ways that they weren't intended to be used in order to get an end product that would work. We finally realized that we wouldn't get that perfect solution unless we created it ourselves," says Titi.
After years of a successful Brooklyn-based salon business where they sold their mixtures, the sisters have gone national and expanded their product line to select Target stores. Titi revealed to StyleList the secret behind beautiful her curls:
"Women want to capture the look of their curls when hair is wet -- it's the shrinkage during the drying process that changes that. After you wash your hair, squeeze out all the excess water, and then apply a product like Curly Pudding. Then let your hair dry without touching it," advises Titi.
The best-selling "pudding" contains aloe vera gel and a blend of secret oils that claims to maintain the look of curls in their plump, hydrated state. Curly Pudding is available on Target.com, along with other Miss Jessie's products.