Tuesday, January 19, 2010
Tuesday's Rant: Target now selling Ed Hardy
Most Tuesdays I take the opportunity to rant about something I do not like about Target… because although I love ‘em to death, they ain’t perfect. Now as I ranted about a couple of weeks ago, I think that Target's Great Save Event is a "big letdown". Furthermore, I was appalled to discover that as part of the Great Save, Target is now peddling Ed Hardy items. You know, the overblown, overhyped and overexposed brand from designer Christian Audigier which showcases the illustrative work of tattoo artist Ed Hardy.
Now the Ed Hardy handbags and shirts are supposed to be mixed in with the bulk-sized packages at the Great Save as “treasure hunt” items — a tactic used at No. 1 U.S. warehouse club giant Costco and which Target hoped to imitate. However, I've noticed that Target employees have mistakenly been putting the Ed Hardy stuff on an endcap in the accessories aisle instead of mixed in with the Great Save items. And frankly, in either place, I can’t see anyone buying a fugly Ed Hardy bag for $65-90 (yes, they’re really that much!) or a t-shirt for $40. I predict that the Ed Hardy ware will be destined for the clearance rack soon. Or, if they don't sell at all, to your local Goodwill store.