Some people are addicted to love. Others are addicted to drugs. I'm addicted to Target. Seriously....
Friday, January 22, 2010
Target to open designer boutiques?
In addition to giving their current stores a facelift, Target is also planning to open small, carefully-edited "boutiques" in select metropolitan areas. From the BlackBook website:
"Surely some of the novelty of shopping a designer collaboration like Rodarte for Target is that one can make a stop to get Tom's toothpaste and a month's worth of toilet paper in one fell swoop. But, if you're an inhabitant of a cosmopolitan hub, this might not be the case for long. Over the next five to 10 years, Target plans to introduce a "smaller store format for urban centers [in addition to] expansions into Canada or Latin America," says WWD. The move isn't all that surprising given the fact that Target has installed pop-up shops with a curated selection of wares during the past few holiday seasons in NYC, SF and DC; the more boutique-like shopping experience seems to have had quite a bit of success. And, considering the chain retailer is becoming a bona fide destination for designer collaborations (from home wares and clothing to accessories), it seems like an appropriate move in cultivating increasing cachet."
Pictured: Target's gingerbread-themed pop-up shop in NYC last December.
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