Monday, January 25, 2010

Happy Super Valenbowl!

Reuters is reporting that Target has announced plans to combine Valentine's Day and Super Bowl Sunday promotions in its stores. The Super Bowl is February 7th and Valentine's Day is February 14th, so the two big days are just a week apart. At Target the two events will be combined to become Super Valenbowl. Michael Francis, Target's chief marketing officer, announced the plans in a meeting with analysts:

"As the timing of the Super Bowl now encroaches more and more on more on Valentine's Day, we've embraced the challenge and decided to create a uniquely Target holiday, which we've called Super Valenbowl. It's a great opportunity to have some fun and reassure Mom she can get everything she needs from Super Bowl party supplies to Valentine's Cards and treats all in her favorite store."

Pictured: a screenshot from Target's analyst meeting Webcast showing the Super Valenbowl store signage.