Monday, January 11, 2010
Target Launches Giada De Laurentiis for Target
Target has announced the launch of Giada De Laurentiis for Target, an exclusive line of affordable cookware products and specialty food items. Giada, an award-winning chef and popular culinary-world personality, will bring her love and knowledge of food to this new collection. Designed for everyday cooking, the new assortment will be available at all Target stores and Target.com starting later this month.
The Giada De Laurentiis for Target collection will include an assortment of kitchen gear, such as cookware, ceramic bakeware and kitchen tools, in addition to food items like pasta sauces and flavored coffees, all designed with the at-home cook in mind. The collection captures Giada’s signature style with a fresh, modern twist on the tools, gadgets and food needed to make easy and affordable meals every day.
“It is so exciting to pass along my family’s cooking traditions to America’s home chefs,” said Giada. “The products I’ve designed for this line are essential in my own kitchen, and now, through my partnership with Target, at-home cooks will be able to make effortless meals affordably.”
In 2010, Giada will also serve as a spokesperson for the wide selection of affordable groceries at Target and SuperTarget stores. She will share her culinary expertise to help at-home chefs find fresh produce and affordable owned brands, while offering expert tips to make cooking more approachable and fun.