Wednesday, January 27, 2010
Target goes wild for salmon...
Target announced yesterday that they will no longer offer farmed salmon - including its own brands - in their fresh, frozen and smoked seafood departments. This move is in order to support more sustainable fishing practices.
According to Target, all salmon sold will now be wild-caught Alaskan salmon. Additionally, sushi featuring farm-raised salmon will complete its transition to wild-caught salmon by the end of 2010.
"Target strives to be a responsible steward of the environment, while also providing our guests with the highest-quality food choices," said Greg Duppler, SVP merchandising for Target. "Our guests now have an array of sustainable seafood choices at great prices."