Wednesday, January 27, 2010

Target goes wild for salmon...


Target announced yesterday that they will no longer offer farmed salmon - including its own brands - in their fresh, frozen and smoked seafood departments. This move is in order to support more sustainable fishing practices.

According to Target, all salmon sold will now be wild-caught Alaskan salmon. Additionally, sushi featuring farm-raised salmon will complete its transition to wild-caught salmon by the end of 2010.

"Target strives to be a responsible steward of the environment, while also providing our guests with the highest-quality food choices," said Greg Duppler, SVP merchandising for Target. "Our guests now have an array of sustainable seafood choices at great prices."

4 comments:

Betsy said...

I love your blog. Thanks for all the Target-related info.

Awesome that Target is going to now be selling wild salmon! Love that.

Target-Addict said...

Thanks, Betsy!

Sher said...

wondering if there is a difference in taste.

Target-Addict said...

Sher, I hate to say it, but I actually prefer the taste of farmed salmon :-(
I realize that wild salmon is better for you, but the texture can tend to be drier than farmed salmon.