Target is aiming for the natural products market, stocking up to 8 feet of such products in its stores, Greenbiz reports. Lines include Dr. Bronner’s, Burt’s Bees, Avalon Organics, Juice Organics, Giovanni, Weleda, Alba, Jason Naturals and Kiss My Face. With sales of $170 million and shelf space at CVS and Walgreens, the natural products market is growing and Target is looking to grab a share as it, like rival Wal-Mart, makes the move toward a greener image.
This news follows plans by the chain to build two prototype stores — one for general merchandise and another Super Target — that are both bigger and greener than current Target stores. The prototypes are expected to open in October 2009.