Thursday, June 5, 2008

Target Goes Au Natural

Target is aiming for the natural products market, stocking up to 8 feet of such products in its stores, Greenbiz reports. Lines include Dr. Bronner’s, Burt’s Bees, Avalon Organics, Juice Organics, Giovanni, Weleda, Alba, Jason Naturals and Kiss My Face. With sales of $170 million and shelf space at CVS and Walgreens, the natural products market is growing and Target is looking to grab a share as it, like rival Wal-Mart, makes the move toward a greener image.

This news follows plans by the chain to build two prototype stores — one for general merchandise and another Super Target — that are both bigger and greener than current Target stores. The prototypes are expected to open in October 2009.

1 comment:

Lewis said...

Hi, I lead the marketing at Kiss My Face and greatly appreciate your mention of our company in your blog. We are very excited to be at Target and hope you enjoy our products. We also recently added our brand new Kiss Kids line and our natural deodorants at Target. Thanks again for your support and we would love to hear any suggestions or comments you have for us on how to improve our presence at Target. Have a great day, Lewis Goldstein, VP of Marketing,