Monday, June 23, 2008

New at Target: JR Watkins

A few weeks ago I praised Target for showcasing smaller lines like Weleda, Alba, and Kiss My Face. Another name to add to that list is JR Watkins. Their background sounds similar to the famous Kiehl’s story out of NYC: J.R. Watkins Natural Apothecary is a 140-year-old line of good-for-you, good-for-the-earth beauty products.

“Joseph Ray Watkins, an amateur remedy concoctor, launched the company in 1868 with a single product, red liniment, which is still available today. The company has maintained independent ownership (a rarity these days), and continues to operate out of its original building in Winona, Minnesota. They recently gave their entire line a complete makeover, tweaking formulas and giving the packaging a chic vintage look. And everything is 95% natural, and with most products coming in at 99.40% or higher.”

For more background info on JR Watkins, check out this fun article. And to buy JR Watkins (outside of Minnesota) just visit your local Target beauty section or browse the selection on

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