Friday, August 26, 2016

Target jumps on the Pokémon Go craze...

Giant Poké Balls are appearing outside select Target stores. OK, they’re not actual Poké Balls... they’ve painted the bollards - those big red balls outside of store entrances - at more than 400 Target locations across the country. Pokémon fans won’t want to miss this fun photo op.

“We wanted to create an extra special experience for our biggest Pokémon fans, and landed on this idea that we think they’ll love,” says Rick Gomez, senior vice president, marketing, Target. “Our creative team—many of whom are Pokémon fans themselves—designed the Poké Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do.”

1 comment:

Unknown said...

The Target I usually go to has had half-red, half-white bollards for at least two weeks. Just finish them already!