New at Target: Askinose Chocolate

Attention chocolate lovers! Fair trade chocolate-maker Askinosie is now part of Target’s Made to Matter offering with three exclusive chocolate bars—Dark Chocolate, Dark Chocolate + Crushed Almonds & Vanilla, and Dark Milk Chocolate + Goat’s Milk.

According to A Bullseye View, founder Shawn Askinose started his company ten years ago after quitting his job as a criminal defense lawyer. His passion to turn a love of chocolate into something more meaningful helps him relate to his chocolate bean farmers. Shawn traverses the globe to visit the farms in the Philippines, Honduras and Ecuador that supply the cocoa for his family-owned artisanal startup.

“The relationship between Target and Askinosie has been one in which our small size has been honored as opposed to pressured,” says Shawn. “And as the ‘little guy’ it’s something that I deeply appreciate.”