Sunday, May 26, 2013

Diet Pepsi + Vern Yip for Target

Last month, Diet Pepsi announced a new partnership with HGTV star Vern Yip to release limited-edition 7.5-ounce "mini-cans" of Diet Pepsi with a bold new look -- a stylish, blue-and-grey print with an animated depiction of a peacock (shown here). The cans are part of the  "Love Every Sip" campaign that stars Sofia Vergara in TV ads. 

To extend the partnership, Vern's peacock design is now gracing a coaster set available exclusively at Target. The set of six coasters is available through June 8th as a "freebie" with the purchase of Diet Pepsi.  You may recall that last summer Diet Pepsi had a similar promotion with straw sets designed by Jonathan Adler (which, IMHO, were way cuter than these coasters).

5 comments:

Critifur said...

The peacock moves? How did they accomplish that?

Target Addict said...

Critifur: I think they took liberties with their description of the illustration style. By "animated" I think they really meant "cartoon".

Kaitlin Walter said...

Hi Target Addict - we'd love to get in touch with you about a new product at CA Targets: Califia Farms Almondmilk. We'd be psyched to send you samples or coupons to share with your readers - or just so you can try them and let us know what you think! E-mail us at info@califiafarms.com if you're interested. Cheers!

Jessica Poschel said...

Was this only available regionally? I shop at Target regularly and I never saw this. I love DP and wouldn't miss out on something so cool.

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