New at Target: Tovolio Bridal

Racked.com reports that Target has launched an in-house bridal collection called Tevolio online on Target.com. Right now the selection is still a bit limited, with only 4 styles of bridal gowns, 10 bridesmaid dresses, and 2 flower girl dresses.  The good news, though, is that they're really affordable, with the bridal gowns ranging from $69.99 - $129.99 and the flower girl/bridesmaid dresses starting at just $24.99 and $69.99, respectively. Another plus: the bridal and bridesmaid dresses come in sizes 2-28.

This actually isn't Target's first foray into the bridal business.  Long-time readers of my blog may recall that back in the day - when Isaac Mizrahi used to design for Target - he designed a capsule bridal collection for the Bullseye.