Target will expand their beauty concierge program at 96 existing stores in Los Angeles and Orange County area, as well as 27 stores in the Washington, D.C./Northern Virginia/Baltimore area and 36 stores in Minneapolis. The program debuted last summer in 28 locations in the metro Chicago region, and has been enough of a success to extend to other markets.Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand-agnostic beauty enthusiast who is available to answer guests’ questions in-store. Serving as a trusted expert, the Beauty Concierge provides guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department. Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary.
“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests — guests whom we know are passionate about beauty,” explained Cary Strouse, Target’s SVP of stores in the Western region. “In an often crowded and sometimes daunting marketplace, Target’s beauty concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”