have teamed up to introduce an extensive summer collection of exclusive Justice League-themed merchandise. The summer collection was inspired by “DC Comics – The New 52” comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes – Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman – the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.
The summer collection was co-created by the Target and Warner Bros.
Consumer Products design teams and features contemporary and nostalgic,
vintage-inspired graphics and designs. With more than 50 summer products
available exclusively at Target, guests will see the collection come to
life in home, stationery, sporting goods, and lawn and garden. Some of
the more unexpected items include melamine dinnerware that features a
purple and pink-clad Wonder Woman; an apron that transforms the cook
into Batman; sand toys that will help beach-goers create Gotham City;
and children’s Batman, Wonder Woman and The Flash beach towels that
double as capes.
In addition to the exclusive summer collection, Target will also be part
of a broader partnership with Warner Bros. Consumer Products that will
offer more traditional Justice League licensed products. The broader
partnership will span more than 20 categories including home,
stationery, toys, apparel and accessories. All Justice League licensed
products will range from $1 for Justice League temporary tattoos to
$59.99 for a Justice League Rocker Chair. Target will also offer Justice
League Halloween costumes for kids later this year.