Lookbook: FEED USA + Target

A Bullseye View has posted the Lookbook for the upcoming FEED USA + Target line, which debuts on June 30th. Co-created with humanitarian and designer Lauren Bush Lauren, the limited time-only collection benefits Feeding America, the nation’s leading domestic hunger-relief charity.

Each product in the line displays the number of meals donated to children and families as a result of the purchase. So for example: the cute burlap tote shown here (which is just $10) equals 8 meals donated.  Pretty cool, eh?  Ranging from sporting goods and stationery to apparel and accessories, the entire collection hopes to provide more than 10 million meals.

The line will feature products with a distinct American aesthetic, from burlap reusable bags and denim utility shirts to cookie cutters in the shapes of stars, stripes and eagles.  To view the entire Lookbook (55 images in all) click here.