Thursday, April 18, 2013

New at Target: Vera Neumann Scarves

Women of a certain age (read: 40 or older) might remember the brand name "Vera" on their mother's or grandmother's scarves.  I sure do, and I'm sure if I rang up my mom right now she'd give me a whole drawerful of them.  And now Target is re-introducing this classic brand to the masses.

The American artist-turned-textile designer Vera Neumann is heralded as introducing the first signature scarf in the late 1940s. After searching for alternative fabrics for her designs during World War II, Vera came across parachute silk at an army surplus store and transferred her whimsical art onto the scarves from her kitchen table. Soon enough “Vera scarves,” typically embellished with her signature ladybug for good luck, were everywhere. Marilyn Monroe and Grace Kelly were fans of her work.

Now Target has tapped the Vera Company—the brand that celebrates the life and artwork of Vera Neumann—for a limited-edition collection of scarves, available at Target stores and on target.com starting April 28th. Inspired by the beloved artwork Vera’s known for, the 17-piece collection reflects her iconic aesthetic and bold use of color. Check out a preview of some of the designs on A Bullseye View.


6 comments:

Music said...

YOU are the best! LOVE this! I already have Vera items from Anthropologie, the Met Museum shop, and Bed Bath & Beyond. It somehow reminds me of my childhood in early 1970s Silicon Valley. Thanks for the heads-up!

she will said...

what do you think the price point will be for these?

Danielle said...

Lovely! My grandma used to wear these often. My mom kept all of them after she passed but they are a bit worn looking so are mostly just for the memories. I think I'll get her one of these for Mother's Day (maybe one or two for me too!).

Target Addict said...

Music: you and I are kindred spirits, as we grew up in the same place in the same era :-)

And She Will: I don't know the price point yet, but knowing Target I'd imagine they'll try to keep it to $19.99 or less.

januarysix said...

I can't wait for these! I still have my Jason Wu cat scarf.

Music said...

Targey Addict - :) Like a memory of seeing Star Wars at the Century Theaters next to the Winchester Mystery House...