Wednesday, April 10, 2013

More offensive labeling on Target.com...

Remember last week's post about offensive labeling on Target's website?  Well, it's happened again. An alert reader sent this screen capture to Consumerist yesterday, showing a style of women's Mossimo sandals named "Orina", which unfortunately translates to "urine" in Spanish.  The reader, who also seems to be a Target employee, had this to say:

"This isn’t a color name, but a style name. At my Target, at least, we have been asked to remove all signs with this shoe’s name as well as cover the name on both the box and the shoe tag. Seeing as there are so many Spanish-speaking people who shop and work at Target in various areas of the country, I can’t see how this got past whatever process Target uses to ensure that inappropriate names for shoes don’t reach the shelves."

Consumerist reported that as of yesterday they found 4 cases of "Orina" being used on Target.com, all pointing to shoes. But in checking this morning I found none, so Target must have removed all references to the word.

6 comments:

Lacey said...

People need to get a sense of humor.

S said...

Some people have a lot of time on their hands to worry about junk like this.

Queen Elizabeth said...
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Queen Elizabeth said...

As a native Spanish speaker, I wouldn't have made the connection. I agree with "S", some people need to really need to stop worrying about junk like this.

andrea said...

Here's another much sweeter translation - as a girl's name is a variant of Irene (Greek), and the meaning of Orina is "peace".

Target Addict said...

Agreed that people shouldn't be so sensitive. However, from the account on Consumerist, it sounds like someone caught this and then complained to Target, which is why they had to pull it from their website, cover up all the signs in store, etc.