Tuesday, February 23, 2010
Tuesday's Rant: Target’s in-store coupons
Most Tuesdays I take the opportunity to rant about something I do not like about Target… because although I love ‘em to death, they ain’t perfect. Today’s rant is about Target’s puzzling in-store coupon strategy. With increased frequency, I have noticed that at the register, my Target receipt is accompanied by a coupon. The coupons are based on past purchases, so if I’ve bought Brawny paper towels in the past, I’m sure to get either a coupon for the same Brawny product OR for a similar product from Target’s in-house Up&Up brand.
The coupons aren’t the problem; I don’t mind them at all. What I do mind is this: the other day I used a coupon for $1 off 12 cans of Fancy Feast cat food. That was great, especially since Fancy Feast was also on sale at the time. So at the register, I get a coupon for 60-CENTS off my next purchase of 18 cans. ????? Did Target think I’d be fooled by this? Why reward my purchase with a lesser-amount coupon that you have to buy MORE of the product in order to redeem? Is there some sort of consumer behavior analytics going on here?