Monday, February 15, 2010

New at Target: Chiarakruza Maternity

Target has a new arrival in the maternity department. It's called Chiarakruza, and since I hadn't heard of this brand before, I decided to do some digging to see what I could find out.

Founded in 2000, Chiarakruza bills itself as "the go-to brand of Hollywood's hottest pregnant celebrities", counting Halle Berry, Jennifer Garner, Gwen Stefani, Angelina Jolie, and Katie Holmes among their fans. Indeed, their tagline is "refuse to be less than fabuless", which is shown by their designs, like this bright violet tunic top for just $24.99.

Founder Stephanie Boye creates designs that make pregnant women feel beautiful and sexy without compromising their comfort. You can check out Chiarakruza's collection for Target on their web site or in stores now.


Anonymous said...

did you ever order the Anna Sui totebag that she made off the Target billboards? I just got mine in the mail!

Jennifer said...

Hey Ms. Target Addict,

Love your blog!

I can't believe you haven't said anything about the "Name This Collection" contest going on with Twitter!

Target-Addict said...

Tmougo, no, I never did order the Target billboard bag. Glad to hear that you got yours, because a few other readers emailed me to complain that not only did they not get theirs, but it seems that Target OVERSOLD them, so they were refunded and told they were no longer available.

And Jennifer, thanks for the tip on the contest. I'll blog about it today. I'm not on Twitter, which is probably why I didn't hear about it ;-)

Anonymous said...

That is awful that people did not get their bags. That should be your next rant!

carina said...


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Carina - Maternity clotes

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