Monday, February 15, 2010
New at Target: Chiarakruza Maternity
Target has a new arrival in the maternity department. It's called Chiarakruza, and since I hadn't heard of this brand before, I decided to do some digging to see what I could find out.
Founded in 2000, Chiarakruza bills itself as "the go-to brand of Hollywood's hottest pregnant celebrities", counting Halle Berry, Jennifer Garner, Gwen Stefani, Angelina Jolie, and Katie Holmes among their fans. Indeed, their tagline is "refuse to be less than fabuless", which is shown by their designs, like this bright violet tunic top for just $24.99.
Founder Stephanie Boye creates designs that make pregnant women feel beautiful and sexy without compromising their comfort. You can check out Chiarakruza's collection for Target on their web site or in stores now.