Friday, July 17, 2015

Target tries to course-correct Ava & Viv...

As I've previously reported, Target's plus-size line Ava & Viv seems to be struggling, with many styles hitting the clearance racks almost as soon as they're put out on the store floor. Now Racked reports that Target is trying to improve the line for Fall based on customer feedback. All three plus-size bloggers who helped introduce the line earlier this year - Nicolette Mason, Gabi Gregg, and Chastity Garner - will be back for the marketing push for Ava & Viv's fall line. 

Mason is promising that this collection will have more input from all three bloggers and the plus-size community than the first one. And Garner acknowledged both positive and negative feedback for the Target line in her blog post as well. "The first AVA & VIV collection for Spring 2015 was a good start, ranging in opinions across the board, from happy to disappointed," she writes. "I have a list of suggested improvements that I've been keeping on my own and from consistent critiques from you guys as well, which I’m looking forward to chatting about with Target’s internal design team later this summer when I visit HQ again. Thank you guys for your full range of honest critiques."

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