couple of months ago I told you about Eddie Borgo for Target - a collection of bags, charms and jewelry you can mix and match up as you wish. Well the collection has now hit Target stores - look for the special display (shown here) in the accessories department - and is also available online.
As I speculated several weeks ago, the price points for this line ($7.99 - $49.99) seemed too high, which indeed is the case upon viewing the quality of merchandise. Up close and personal, this stuff just looks cheap, especially the bags which are made of screen-printed vinyl. The jewelry and charm designs are nothing special, and I'm afraid the way Target is merchandising this collab (on a flimsy endcap) isn't going to do it any favors. This is one designer collab I'll definitely pass on.
And buyers beware: I noticed clearly printed on the endcap that this collab has the same "14-day return window" policy as the Lilly Pulitzer for Target collection. I wonder if this is going to be the "new norm" for Target collabs moving forward - ?