Monday, July 6, 2015

Coming Soon to Target: Stella Valle Jewelry

After earning degrees from West Point, military trained-turned-jewelry designer sisters Ashley Jung and Paige Dellavalle saluted goodbye to their lock-step career paths and turned to something a bit more sparkly. The result was the duo’s modern yet classic Stella Valle jewelry line.

Combining their military discipline, business degrees and eyes for style, the sisters took a leap of faith (and fortitude) to develop a custom jewelry line that melds military might with a feminine touch—and delivers messages of empowerment to wearers. They quickly gained the backing of moguls Lori Greiner and Mark Cuban after striking a deal on ABC’s Shark Tank. Today they’re about to reach yet another major milestone: launching an exclusive jewelry line for Target. The exclusive Target designs will offer Stella Valle’s signature style in a mix of bangles, rings and more, for a fraction of the price found on the sisters' line seen at boutiques and retailers like Bloomingdales.

With four messages driving the Target collection —“Raise the Bar,” “Move the Chains,” “Shock Everyone” and “Be a Star”—the pieces feature stars, bars, chains and crystals that create a strong, feminine look.

“There is a lot of inspirational jewelry out there that incorporates love and faith and horoscopes, but we didn’t see jewelry that empowers women,” explains Paige on how they developed the esthetic of Stella Valle. “We hope that we can inspire women that despite your background, you can be anything you want to be.”

Head on over to A Bullseye View to see preview pics of the collection. The Stella Valle for Target line will be available starting Aug. 4th - only online, not in stores - and will retail from $17.99 - $39.99.

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