Friday, July 24, 2015

Target helps you deck your dorm...

Target wants to help you deck out your dorm room with their Made For U College Styler—an interactive tool that assesses your personal style and creates tailored room designs you can shop and customize from your phone, tablet or desktop.

Here’s how the Made For U College Styler works: By tapping into your social media accounts—like Instagram and Facebook—and answering a few basic questions (e.g. “Where’s your happy place?” or “How do you do breakfast?”), the tool analyzes your personality to create a unique room design pulled from more than 400+ back-to-college items. Are you more “Earthy Explorer”,  “Fabulista?” or “Chic Geek?” The College Styler will peg your style and then offer a shopping list to match. Products from brands like Room Essentials and Threshold —such as French bulldog book ends, chalkboard marquee lights and a metal hexagon accent table—celebrate personal flair and act as accents throughout the rooms.

The College Styler even lets you share your results with your future roommate to get them in on the dorm design fun, plus a handy checklist to divvy up who’s bringing what. The College Styler also helps students explore Target’s entirely new line of back-to-college goods like these inventive extra-long twin sheets with side storage pockets shown here (so the phone is never far from reach).

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