50 years ago, Andy Warhol launched his art career with an exhibition featuring his iconic Campbell’s Soup Cans canvases. Legend has it that he ate Campbell's Tomato Soup every day for lunch for 20 years; hence the inspriation for that artwork. Now the canning giant is commemorating Warhol’s work — and trying to revitalize its own brand — by releasing special edition cans of condensed tomato soup that sport colorful, Warhol-print-inspired labels.
This is actually the company’s third flirtation with pop art. Back in 2004, similar Warhol-inspired cans were sold in small quantities at Pittsburgh-based supermarket Giant Eagle (Wharhol grew up in the Steel City) and then again in 2006 at New York City department store Barney’s.
The new limited-edition cans are undeniably eye-catching. Their bright color scheme and stylized Warhol quotes (“In the future, everybody will be world-famous for 15 minutes,” etc.) should help them stand out on the shelves at Target, where they’ll be sold exclusively starting today.